Helene Brembeck

Karin M. Ekström

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?

Elusive Consumption

uppfostringsmönster idag

Efter Spock

Magnus Mörck

This book is about stories of consumption beyond the culture-economy divide. By bringing along Actor Network Theory, entities that in conventional approaches are taken for granted, such as consumers, goods and companies proves to be unstable assemblages of humans, goods and technologies. This collection challenges most of the common places about consumption, production, markets and consumers. Helene Brembeck is associate professor at the Department of Ethnology, Gteborg University (Sweden) and research leader at Center for Consumer Science (CFK). Karin M. Ekstrm is associate professor at the School of Economics and Commercial Law at Gteborg University and director of the Center for Consumer Science. Magnus Mrck is associate professor at the Department of Ethnology, Gteborg University and research leader at Center for Consumer Science.

(de)coupling Assemblages of Consumption

Little Monsters

Jonathan Everts

PROF PETER. BREMBECK JACKSON (HELENE. EVERTS, JONATHAN.)

This book questions the simplistic view that convenience food is unhealthy and environmentally unsustainable. By exploring how various types of convenience food have become embedded in consumers' lives, it considers what lessons can be learnt from the commercial success of convenience food for those who seek to promote healthier and more sustainable diets. The project draws on original findings from comparative research in the UK, Denmark, Germany and Sweden (funded through the ERA-Net Sustainable Food programme). Reframing Convenience Food avoids moral judgments about convenience food, and instead provides a refreshingly novel perspective guided by an understanding of everyday consumer practice. It will appeal to those with an interest in the sociology and politics behind health, consumerism, sustainability and society.

Reframing Convenience Food

Peter Jackson

Frej Daniel Hertz

Maria Fuentes

Valerie Viehoff

Bente Halkier

Christine Wenzl

Angela Meah

This book questions the simplistic view that convenience food is unhealthy and environmentally unsustainable. By exploring how various types of convenience food have become embedded in consumers’ lives, it considers what lessons can be learnt from the commercial success of convenience food for those who seek to promote healthier and more sustainable diets. The project draws on original findings from comparative research in the UK, Denmark, Germany and Sweden (funded through the ERA-Net Sustainable Food programme). Reframing Convenience Food avoids moral judgments about convenience food, and instead provides a refreshingly novel perspective guided by an understanding of everyday consumer practice. It will appeal to those with an interest in the sociology and politics behind health, consumerism, sustainability and society.

Helene Brembeck

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