Leon Festinger

Stanley Schachter

Henry W. Riecken

2009 reprint of 1956 First edition. When Prophecy Fails [1956] is a classic text in social psychology authored by Leon Festinger, Henry Riecken, and Stanley Schachter. It chronicles the experience of a UFO cult that believed the end of the world was at hand. In effect, it is a social and psychological study of a modern group that predicted the destruction of the world, and the adjustments made when the prediction failed to materialize. "The authors have done something as laudable as it is unusual for social psychologists. They espied a fleeting social movement important to a line of research they were interested in and took after it. They recruited a team of observers, joined the movement, and watched it from within under great difficulties until its crisis came and went. Their report is of interest as much for the method as for the substance."-Everett C. Hughes, The American Journal of Sociology.

When Prophecy Fails

Robert F. Boruch

Social Experimentation: A Method for Planning and Evaluating Social Intervention summarizes the available knowledge about how randomized experiments might be used in planning and evaluating ameliorative social programs. The book presents various aspects of social experimentation - design, measurement, execution, sponsorship, and utilization of results. Chapters are devoted to topics on experimentation as a method of program planning and evaluation; experimental design and analysis; institutional and political factors in social experimentation; and aspects of time and institutional capacity. Sociologists will find the book a valuable piece of reference.

a Method for Planning and Evaluating Social Intervention

Social Experimentation

In 1954 Leon Festinger, a brilliant young experimental social psychologist in the process of outlining a new theory of human behavior - the theory of cognitive dissonance - and his colleagues infiltrated a cult who believed the end of the world was only months away. How would these people feel when their prophecy remained unfulfilled? Would they admit the error of their prediction, or would they readjust their reality to make sense of the new circumstances?

Henry W. Riecken

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