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Highsnobiety

21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.

Defining the Aspirational in the Age of Hype

The New Luxury

Men's style has come a long way from sneakers and hoodies and has never been more dynamic or multi-faceted. The Incomplete is your compass through the most iconic brands and the most desirable accessories.

Highsnobiety

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