Hollis Thomases

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

An Hour a Day

Twitter Marketing

Dave Evans

Greg Jarboe

Mari Smith

Chris Treadaway

Collects chapters drawn from a variety of computer books to highlight the features of the latest version of Microsoft Office

Microsoft Office 2000 Complete

Photoshop 6 Complete is a one-of-a-kind book--valuable both for its broad content and its low price. This book contains the most comprehensive coverage available of all essential Photoshop features and tasks, from Photoshop fundamentals to tips and tricks for the experienced user. Photoshop 6 Complete is for those learning to use Photoshop to produce images for print and the Web, or those who already use the software and want to expand their knowledge. Learn it all--from accessing and arranging palettes, to creating an animation from a Photoshop file. There's something here for everyone! Photoshop 6 Complete introduces you to the work of some of Sybex's finest authors, so you'll know where to go to learn even more about this incredibly powerful program.

Hollis Thomases

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