Ian Fillis

Globalisation and the increasing impact of technology mean more opportunities for the organisation than ever before. Today creativity is seen throughout the world as an important driver of competitive advantage across a range of industry sectors, from mul

Creative Marketing For Smes

Kim Lehman

Mark Wickham

Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures.

Contemporary Issues for Theory and Practice

Exploring Cultural Value

Nick Telford

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

Ian Fillis

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