Iddo Tavory

Sonia Prelat

Shelly Ronen

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising. The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”? Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.

The Practical Life of Pro Bono Advertising

Tangled Goods

Christopher A. Bail

Frederick F. Wherry

John W. Mohr

Margaret Frye

Jennifer C. Lena

Omar Lizardo

Terence E. McDonnell

Ann Mische

Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who are deeply immersed in the measurement of meaning. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurement—people, objects, and relationships—and then discusses how to pivot effectively between subjects and methods. Measuring Culture takes the reader on a tour of the state of the art in measuring meaning, from discussions of neuroscience to computational social science. It provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.

Measuring Culture

"Tavory takes readers to the heart of the exhilarating--at times exhausting--life of the Beverly-La Brea Orthodox community. Just blocks from West Hollywood's nightlife, the Orthodox community thrives next to the impure sights, sounds, and smells. But to sustain this life, as Tavory shows, is not simply a moral decision to be made. People find themselves summoned both into social life and into their identity as Orthodox Jews as they are called upon by organizations and prayer quorums or the nods of strangers and whiffs of unkosher food floating through the street. In this fascinating ethnography, we come away with a better understanding of the dynamics of social worlds, identity, interaction and self--not only in Beverly-La Brea, but in society at large."--Provided by publisher.

Identification and Religious Life in a Jewish Neighborhood

Summoned

Iddo Tavory

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