IDEO

Jane Fulton Suri

A look at how people intuitively adapt, exploit and react to things in their environment. Some of these actions are instinctive, others are the product of habit or social learning. 'Thoughtless Acts?' is design firm IDEO's introduction to observation-based practice: the way design can be inspired by such everyday interactions with the world.

Observations on Intuitive Design

Thoughtless Acts?

Martin Bone

Kara Walker

What if doorbells used smell instead of sound? What if watches told time more slowly on weekends? Designers at the ground-breaking firm IDEOthe most innovative design company in the worldpush themselves to ask seemingly outrageous questions like these daily as they work to construct the products that shape our lives. Following 12 design experiments conceived by designers at IDEO, I Miss My Pencil takes a voyeuristic look at what designers do daily, might get to do once, and sometimes only hope to do. Each experiment is made real through collaboration, sketching, prototyping, fabrication, and photographing to go beyond the conceptual to the curiously concrete.

I Miss My Pencil

Andrew Burroughs

"This book is not as much about answers as it is about questions. It is not intended to be a guide to the built world around us, but a spur to encourage us all simply to be more inquisitive. The first half of the book shows the struggle that goes into making ubiquitous objects do their jobs and the triumph that engineers experience when the objects succeed, and it tries to reveal some of the thought processes behind their work. In the second half of the book, stories unfold. In these stories, pieces of engineering and design are deployed in the world to carry out their useful functions, beyond the protective reach of the people who created them." -foreword.

What Engineers See

Everyday Engineering

Fred Dust

Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. IDEO, the world-renowned design and innovation firm, shifts the attention of the traveler and everyday observer from mere sightseeing toward looking—really looking—at their surroundings. City by city, each book reveals authentic discoveriesat every turn. Culled from the experiences and observations of IDEO's designers, cultural anthropologists, and architects, this volume delves into the social, architectural, and epicurean scenes of London. Insightful, easy-to-use, packed with photographs, and presented in a convenient on-the-go format, IDEO Eyes Open rekindles curiosity and invites visitors—and residents—to see these cities with fresh eyes.

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