Ina Saltz

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional. This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

100 Design Principles for Working with Type

Typography Essentials

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Typography Essentials Revised and Updated

Tony Seddon

Richard Poulin

Jason Tselentis

Tyler Alterman

Gerry Leonidas

Kathryn Henderson

Allan Haley

Typography, Referenced was named to the 2013 Outstanding Reference Sources List, an annual handpicked list from the Reference and User Services Association (RUSA, a division of the American Library Association) of the most noteworthy reference titles published in 2012. Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

A Comprehensive Visual Guide to the Language, History, and Practice of Typography

Typography, Referenced

A collection of photographs documents the diversity of typographical tattoos, exploring this new style of tatoo which features words, rather than images.

Intimate Messages Etched in Flesh

Body Type

From Rimbaud to the Rolling Stones, from declarations of love and belief systems to self-empowerment and homage, the choice of a typographical tattoo provides insight into the human condition. The sequel to the bestselling Body Type: Intimate Messages Etched in Flesh, this second volume collects over two hundred new tattoos and explores the ideas and emotions behind this indelible commitment. This stunning photography collection features commentary on the letterforms as well as personal recollections by the tattooed on the motivations for their decided words. Inspiring, sometimes shocking, and always voyeuristic, Body Type 2 is not only for tattoo aficionados, but also for all lovers of the written word.

More Typographic Tattoos

Body Type 2

Body Type is an eye-opening look into the amazingly creative ways that tattoo artists are utilizing typography. Whereas the majority of tattoo art uses images to convey messages, here the message actually is the image. Twenty-six alphabetical characters might not seem like much to work with, but a look through these photographs reveals the contrary. Here are truly unique social commentaries, expressions of love, hilarious examples of biting satire, plus some mottos, intricate logotypes, deeply personal song lyrics, and, of course, those tattoos that exist for one reason only: to shock the hell out of you. The crisp photographs are accompanied by an insightful commentary from renowned graphic designer and typographer Ina Saltz, plus consistently surprising and heartfelt explanations from the tattooed.

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

Ina Saltz

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