Rajendra S. Sisodia

Jagdish N. Sheth

David B. Wolfe

How World-Class Companies Profit from Passion and Purpose

Firms of Endearment

John Yow

Accidental Scholar

Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Winning Back Your Market

Suhas Apte

FOREWORD BY PHILIP KOTLER How to Drive Top-Line Growth with Triple-Bottom-Line Thinking Business leaders need to embrace sustainability to ensure the lasting success of their organizations. Suhas Apte and Jagdish Sheth bring their expertise from both practice and academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of companies such as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission. SUHAS APTE is a former Sustainability Officer and senior executive for the Kimberly-Clark Corporation. He is President of Apte Consultants, LLC and a partner in the Blue Earth Network. JAGDISH N. SHETH is Charles H. Kellstadt Professor of Marketing at the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy. “Apte and Sheth have documented how embracing and advocating sustainability is emerging as the next competitive advantage.” RATAN TATA, Former Chairman, Tata Sons “The Sustainability Edge documents how a company that embraces sustainability initiatives and advocates them to its customers, suppliers, employees, and investors generates both top-line growth and bottom-line results.” ­ RAM CHARAN, bestselling author and advisor to CEOs and boards “Suhas Apte and Jag Sheth detail the powerful opportunities to grow your business by putting purpose at the core of your strategy and activating it through deep collaboration across your value chain. A must-read for today’s business leaders.” PAUL POLMAN, CEO, Unilever “This is a book that CEOs all over the world will find very useful as they reorient their businesses to be anchored in ecological sustainability.” JAIRAM RAMESH, Member of Parliament and former Cabinet Minister, India

The Sustainability Edge

Andrew Carl Sobel

Business consulting and related professional services represent a 350 billion dollar industry- and they're growing in a huge way. But things aren't as rosy as this figure might suggest. All too many consulting jobs, are brief, one-shot engagements- situations by which most professionals can't survive. The most pressing concern today for six million professional advisors is this: In our bottom-line era, how can I make myself stand out and become indispensable to my clients for the long haul? CLIENTS FOR LIFE has the answers. Featuring interviews with CEOs of such leading corporations as Kodak and American Express, Sheth and Sobel, two of the field's preeminent authorities, outline a series of proven skills and techniques that seperate the extraordinary from the ordinary. Readers will learn how to build trust through consistency and reliability, balance professional independence with client devotion, practice crucial "big picture thinking" and much more.

How Great Professionals Develop Breakthrough Relationships

Clients for Life

Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

Jan K. Brueckner

Frank J. Fabozzi

John Martin Wachowicz

Cheng F. Lee

Walter J. Primeaux

John W. Graham

Frank K. Reilly

Hans Brems

William S. Hopwood

Meryl Reis Louis

Jack Clark Francis

Ali Jahankhani

Donald E. Pursell

Morgan J. Lynge

William A. Collins

Based upon a generalized rates of return generating process, the correct functional forms of the capital asset pricing model (CAPM) for 85 individual mutual funds are statistically identified. The impacts of the functional form on the estimates of Jensen performance measure, beta coefficient and the unsystematic risk are also explored in detail.

A Pooled Time-series and Cross-sectional Data Approach

A Re-examination of the Effectiveness of Dividend Policy

James C. McKeown

 (1973)

BEBR Faculty Working Paper

Manuel London

Marvin A. Roscoe

Takamitsu Sawa

Vighala R. Rao

Gary Alan Howat

Hans S. Solgaard

Kei Takeuchi

 (1976)

Professor de marketing e palestrante requisitado, Jagdish Sheth avalia nesses livro as razões que levam boas empresas ao fracasso. O Autor mergulhou na história de empresas que um dia foram grandes para constatar que sete são os principais hábitos autodestrutivos que podem nocautear uma organização.

Os Maus Hábitos das Boas Empresas

Rajendra Sisodia

David Wolfe

Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Includes bibliographical references and index.

Creating Value for Customers, Companies and Society

The 4 A's of Marketing

S. Ram

An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.

How To Break Corporate and Customer Barriers

Bringing Innovation to Market

Anne Sigismund Huff

A. Rashad Abdel-Khalik

Andrew H. Chen

Bruce Bublitz

Hun Young Park

James A. Gentry

K. Ravi Kumar

Louis O. Scott

Michelle H. Turnovsky

Paul J. Beck

Robert F. Sharp

The Effect of Lifo-switching and Firm Ownership

Excutives' Pay and Accounting Income

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday’s most widely praised corporate icons, you’ll learn how companies slip into “addiction” and slide off the rails...why some never turn around...and how others achieve powerful turnarounds, moving on to unprecedented levels of success. You’ll learn how an obsession with volume leads inexorably to rising costs and falling margins...how companies fall victim to denial, myth, ritual, and orthodoxy... how they start wasting vital energy on culture confl ict and turf wars...how they blind themselves to emerging competition...how they become arrogant, complacent, and far too dependent on their traditional competences. Most important, you’ll find specific, detailed techniques for “curing”–or, better yet, preventing–every one of these self-destructive habits. The “cocoon” of denial Find it, admit it, assess it, and escape it The stigma of arrogance Escape this fault that “breeds in a dark, closed room” The virus of complacency Six warning signs and five solutions The curse of incumbency Stop your core competencies from blinding you to new opportunities The threat of myopia Widen your view of your competitors–and the dangers they pose The obsession of volume Get beyond “rising volumes and shrinking margins” The territorial impulse Break down the silos, factions, fiefdoms, and ivory towers

The Self-Destructive Habits of Good Companies

Front Cover -- Genes, Climate, and Consumption Culture -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction: Climate and the History of Man -- The Evolution of Man -- The Rise of Civilizations -- Climate and Higher Civilization -- "What Climate Giveth ..." -- The Climate is ... the Climate -- Notes -- Part One -- 1. We Are Where We Eat -- The Origins of Food Production -- Northern Diets: Vegetarians Not Welcome -- "Superlatively Good Food" -- Vodka, the Russian Spice (of Life) -- The Blood Type Factor -- The Case of African Americans -- Notes -- 2. What to Wear? -- Cold-Weather Clothes -- Clothing for a Temperate Climate -- Tropical Attire -- Clothing as a Symbol -- Fashion's Tight Noose -- Climate versus Fashion -- Other Health Problems -- Climate's Comeback? -- Notes -- 3. A Roof Overhead -- Temporary Shelters in Harsh Climates -- Stone + Timber = Permanence -- The Wonders of Mud -- House-Building in the Tropics: Bamboo, Reeds, Grasses, Poles -- So What? -- Sick Shelters -- Conclusion -- Notes -- Part Two -- 4. Your Time or Mine? -- "Had We But World Enough": A Note on Space -- Notes -- 5. Individualism and Collectivism -- Definitions -- The Family Unit -- The "Happiness" Quotient -- In the Workplace: Competition or Cooperation? -- What's Mine is Mine: The Issue of Intellectual Property -- Politics, Religion, and Conflict -- Assessments -- Conclusion -- Notes -- 6. Embrace of Technology and Dominion Over Nature -- Avoiding "Edenism" -- The Pluralist Response -- Technology, Consumption, and Control -- The Development Trap -- Climate Change: Ironic Debacle of the West? -- China: The Final Turn of the Screw? -- Notes -- Conclusion -- References -- Index

Connecting the Dots

Genes, Climate, and Consumption Culture

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