Susan McHugh

James McHugh

William Nickels

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Understanding Business

James McHugh offers the first comprehensive examination of the concepts and practices related to smell in pre-modern India. Drawing on a wide range of textual sources, from poetry to medical texts, he shows the deeply significant religious and cultural role of smell in India throughout the first millennium CE. McHugh describes sophisticated arts of perfumery, developed in temples, monasteries, and courts, which resulted in worldwide ocean trade. He shows that various religious discourses on the purpose of life emphasized the pleasures of the senses, including olfactory experience, as a valid end in themselves. Fragrances and stenches were analogous to certain values, aesthetic or ethical, and in a system where karmic results often had a sensory impact-where evil literally stank-the ethical and aesthetic became difficult to distinguish. Sandalwood and Carrion explores smell in pre-modern India from many perspectives, covering such topics as philosophical accounts of smell perception, odors in literature, the history of perfumery in India, the significance of sandalwood in Buddhism, and the divine offering of perfume to the gods.

Smell in Indian Religion and Culture

Sandalwood and Carrion

The first comprehensive book on alcohol in pre-modern India, An Unholy Brew: Alcohol in Indian History and Religions uses a wide range of sources from the Vedas to the Kamasutra to explore drinks and styles of drinking, as well as rationales for abstinence from the earliest Sanskrit written records through the second millennium CE. Books about the global history of alcohol almost never give attention to India. But a wide range of texts provide plenty of evidence that there was a thriving culture of drinking in ancient and medieval India, from public carousing at the brewery and drinking house to imbibing at festivals and weddings. There was also an elite drinking culture depicted in poetic texts (often in an erotic mode), and medical texts explain how to balance drink and health. By no means everyone drank, however, and there were many sophisticated religious arguments for abstinence. McHugh begins by surveying the intoxicating drinks that were available, including grain beers, palm toddy, and imported wine, detailing the ways people used grains, sugars, fruits, and herbs over the centuries to produce an impressive array of liquors. He presents myths that explain how drink came into being and how it was assigned the ritual and legal status it has in our time. The book also explores Hindu, Buddhist, and Jain moral and legal texts on drink and abstinence, as well as how drink is used in some Tantric rituals, and translates in full a detailed description of the goddess Liquor, Suradevi. Cannabis, betel, soma, and opium are also considered. Finally, McHugh investigates what has happened to these drinks, stories, and theories in the last few centuries. An Unholy Brew brings to life the overlooked, complex world of brewing, drinking, and abstaining in pre-modern India, and offers illuminating case studies on topics such as law and medicine, even providing recipes for some drinks.

Alcohol in Indian History and Religions

An Unholy Brew

Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

EBOOK: Understanding Business, Global Edition

James McHugh offers the first comprehensive examination of the concepts and practices related to smell in pre-modern India. Drawing on a wide range of textual sources, from poetry to medical texts, he shows the significant religious and cultural role of smell in India throughout the first millennium CE. McHugh describes the arts of perfumery developed in royal courts, temples, and monasteries, which were connected to a trade in exotic aromatics. Through their transformative nature, perfumes played an important part in every aspect of Indian life from seduction to diplomacy and religion. The aesthetics of smell dictated many of the materials, practices, and ceremonies associated with India's religious culture. McHugh shows how religious discourses on the purpose of life emphasized the pleasures of the senses, including olfactory experience, as valid ends in themselves. Fragrances and stenches were analogous to certain values, aesthetic or ethical, and in a system where karmic results often had a sensory impact-where evil literally stank-the ethical and aesthetic became difficult to distinguish. Through the study of smell, McHugh strengthens our understanding of the vital connection between the theological and the physical world. Sandalwood and Carrion explores smell in pre-modern India from many perspectives, covering such topics as philosophical accounts of smell perception, odors in literature, the history of perfumery in India, the significance of sandalwood in Buddhism, and the divine offering of perfume to the gods.

James McHugh

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