Michael Morgan

James Shanahan

Jim Shanahan

Shanahan James

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

Cultivation Theory and Research

Television and Its Viewers

Dominique Brossard

T. Clint Nesbitt

Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.

The Media, the Public and Agricultural Biotechnology

This volume explores cases showing how propaganda has been deployed in a US context. The cases range from pre-war manipulations leading up to statehood for Hawaii, to more recent ups and downs in the stock market of the 1990s.

James Shanahan

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