James Tippett

The Expected Goals method is football's best-kept secret. The metric gives unparalleled insight into which teams and players are performing at the highest level. Professional gamblers have used Expected Goals to make millions through football betting. Club scouts have used Expected Goals to identify hidden gems in the transfer market. And the media have recently started using Expected Goals to offer more profound insight in their broadcasts. Despite this, most ordinary fans still don't understand what the Expected Goals method is - or appreciate the significant impact that it is set to have on the sport in coming years. Expected Goals (otherwise known as xG) was originally conjured up by a small corner of the online football analytics community. It didn't take long for professional gamblers to begin using xG to predict match outcomes. These bettors utilised the Expected Goals method to turn over hundreds of millions of pounds from the bookmakers. Before long, football clubs had caught on to the ground-breaking insight given by xG. Brentford FC were leaders in this field, managing to assemble a Play-Off-reaching squad on a shoe-string budget. In the last five years, the small West London side have turned over more than £100m in transfer revenue from their use of the Expected Goals method in player recruitment. More recently, the Expected Goals method has been adopted by the media as a form of insight. Fans are finally catching on to the pioneering means of football analysis. Soon enough, anyone who doesn't understand the Expected Goals philosophy will be left behind. "This book will make you watch football differently" - Tobias Pedersen "Possibly the most ground-breaking football book ever written" - Football Impact "A brilliant account of the history and future of Expected Goals" - StatShot

A Game-Changing Way of Analysing Football

The Expected Goals Philosophy

The Football Code outlines an innovative, ground-breaking philosophy that will change the way you watch the beautiful game. In a sport which is so largely dictated by randomness, how can we accurately assess the performance of teams, players and managers? How can we tell who is good and who is simply lucky? The Football Code teaches how a more scientific approach can eradicate the damaging effects of chance, leaving a clearer image of what is actually happening on the field of play. Only then can managers sign better players. Only then can pundits offer better judgements. Only then can fans compile better fantasy football teams. This book addresses the intrinsic errors and inefficiencies which plague the sport, whilst at the same time revealing the top secret methods that professional gambling syndicates use to predict future outcomes. Above all, it discloses the top secret, data-driven system that one football mastermind has used to make millions in the betting markets, and that has allowed the Championship team he owns to punch spectacularly above its financial weight. Football has finally found it's answer to baseball's 'Moneyball'. "Any fan who doesn't read this book will be left behind." - William Lund. "Unveils a revolutionary approach to the transfer market. Truly exceptional." - FootballNow. "A masterclass. The sport of football will never be the same again" - Levi Janssen.

James Tippett

About

Books

Join the club