Jamie West

Death on the Pier

Robert West

Chris Smyth

YOU CAN STOP SMOKING FOR GOOD. The SmokeFree Formula reveals the TRUTH about stopping smoking from leading expert Professor Robert West. This book shows, for the first time, how you can create your personal SmokeFree Formula so that you are free from cigarettes for good. Professor Robert West is a world authority on smoking and addiction and has been helping smokers stop for more than 30 years. He is an advisor to the Department of Health and helped set up the NHS Stop Smoking Services. The book was written with Chris Smyth, Health Correspondent at The Times, and Jamie West. The SmokeFree Formula is the ultimate guide to stopping smoking once and for all.

A Revolutionary Way to Stop Smoking Now

The SmokeFree Formula

In this book Robert West explores the science behind motivation, delving into the Machiavellian art of persuasion and examining the roles that incentives, praise, and punishment play in our society. This lively and humorous book reveals simple yet game-changing principles that will transform your understanding of motivation and set you on a practical path to achieving your personal and professional goals. "How do effective leaders motivate their teams?" "How can parents stop their children throwing tantrums?" "How do adverts play on our hopes and fears?" "How do I resist that last slice of cheesecake?" Robert West is Professor of Psychology at University College London and an Associate of UCL’s Centre for Behaviour Change. He is Editor-in-Chief of the scientific journal Addiction, and he has published more than 800 scholarly works including books on behaviour change and addiction. Jamie West is a writer, performer, and musician. He holds a BA in English from UCL and an MA in Creative Writing from Birkbeck University.

Jamie West

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