Jason Whalley

Ewan Sutherland

There are many socio-economic benefits associated with the provision and use of broadband services. Arguably these are greatest for those living and working in rural areas, as broadband contributes to the 'death of distance'. This paper focuses on the provision of broadband in rural Scotland, and analyses the initiatives that have been undertaken to encourage broadband availability to identify a series of challenges that need to be overcome. One challenge highlighted is the need to coordinate across the complex institutional landscape that has emerged in broadband provision in rural Scotland, while a second is the relative lack of resources that are available. A third is the focus on availability at the expense of encouraging adoption. These challenges provide lessons for other countries.

Rural Broadband in Scotland - Challenges for Scotland and Lessons for Other Countries

Peter J. Curwen

Written by two of the world's foremost researchers on this industry, Mobile Telecommunications in a High-Speed World not only provides the outcomes of research detailing every licence and launch worldwide involving 3G, but discusses the structure of the industry and the strategic behaviour of operators, as well as the social consequences of the spread of 3G and higher speed technologies. The authors examine the role of new entry upon competition, and present analysis of the main operators involved, and the development of handsets, especially smartphones.

Industry Structure, Strategic Behaviour and Socio-economic Impact

Mobile Telecommunications in a High-speed World

Peter Curwen

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including: managing ascent and decline convergence and specialization protecting core markets managing industrial transition. Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

Cases, Theory and Applications

Telecommunications Strategy

. . . the authors have a pleasant approach to arranging and commenting on their facts, which makes the book readable. . . readers wanting quantitative data about mobile networks, on which qualitative theories can be based, will be very well satisfied. Robert Milne, Info The Journal of Policy, Regulation and Strategy for Telecommunications As a source of information on the mobile sector, the book is highly valuable. . . we should commend the authors for making a wealth of information accessible, and in my view, even for the most seasoned industry expert, the book will shed light on a dimension or aspect that has previously been overlooked or under valued. Wolter Lemstra, Competition and Regulation of Network Industries The Internationalisation of Mobile Telecommunications is a comprehensive look at the rapidly-changing market structure, the alternative technologies, the extent of globalization, and the ownership of firms in increasingly competitive mobile telecommunications markets around the world. This is an exceptionally valuable book for anyone interested in understanding current and future developments in mobile telecommunications. Stanford L. Levin, Southern Illinois University, Edwardsville, US Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten-year appraisal of the companies involved in the entire telecommunications, media and technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative. Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.

Strategic Challenges in a Global Market

The Internationalisation of Mobile Telecommunications

James A. Cunningham

This book focuses on the Internet of Things (IoT). IoT has caught the imagination as a transformational technology that will positively impact a large and diverse array of socio-economic activities. This book explores this impact, beginning with a chapter highlighting the promises and complexities of the IoT. It then explores these in greater detail in subsequent chapters. The first of these chapters explores the patenting activity of leading companies and is followed by a discussion of the challenges faced by the growth of ‘unicorns’ within Europe. The fourth chapter outlines a methodology for determining when investments in IoT should occur and is followed by a discussion of how the data generated by IoT will change marketing related decisions. The scope and complexity of the regulatory and governance structures associated with the IoT are then explored in the sixth chapter. These issues are brought together in the final chapter, which identifies the opportunities and challenges emanating from the IoT and how these may be tackled. This book will be valuable reading to academics working in the field of disruptive technology, innovation management, and technological change more broadly.

Jason Whalley

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