Al Lautenslager

Jay Levinson

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Guerrilla Marketing in 30 Days

Jeannie Levinson

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

A Simple Battle Plan For Boosting Profits

Startup Guide to Guerrilla Marketing

Questioned documents are any documents that may be used as evidence in a trial, ranging from handwritten notes to counterfeit currency to contracts. This concise new handbook is designed specifically to aid lawyers involved in cases that involve questioned documents (QD) evidence. It explains the basics of document examination and helps litigators improve the way they present document evidence and question witnesses. It also provides references to professional literature and other legal sources, making it easy to find further information when needed. Questioned Documents: A Lawyer's Handbook provides analyses applied to many types of investigations and types of documents. It outlines the techniques for determining authenticity, age, ink and paper sources, handwriting identification, equipment used, forgeries, alterations, erasures, and more. In addition to helping the attorneys who mush present the QD evidence and ask the questions, this handbook is also an important resource for the expert witnesses who will be asked those questions at trial. Key Features * Explains the basics of document examination and shows how they apply to a variety of cases * Helps litigators improve the way they present document evidence and interrogate witnesses * Saves hours in pre-trial interviews by providing lawyers with the a thorough knowledge of the topic * Presents case examples from the US, UK, The Netherlands, Germany, Nepal, Israel, Jordan, Russia, Romania and more * Includes actual questions that can be asked of expert witnesses * Provides an extensive list of references and research suggestions * Helps document examiners learn about the application of their expertise in the courtroom, and what to expect when questioned by attorneys

A Lawyer's Handbook

Questioned Documents

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Guerrilla Marketing Remix

The Best of Guerrilla Marketing

Hayim Granot

Transportation Disaster Response Handbook presents information and strategies for dealing with all types of disasters and looks at the unique aspects of transportation-related incidents. It outlines how to prepare for emergencies, what to expect during a disaster, how individuals within the emergency agencies should respond, and how these agencies can quickly mobilize to minimize damage and provide assistance to victims. This practical handbook shows you how to: · Design a disaster preparedness plan · Assess and clarify incidents as soon as they occur · Anticipate and handle issues for each type of disaster · Assist victims and provide aid to emergency personnel · Coordinate with emergency units and aid groups · Search for and recover physical evidence · Deal with the media · Plan business recovery · And much more! The authors use examples of real disasters to illustrate key points and show how to effectively implement strategies before, during, and after a disaster. The Handbook will be an essential resource for police, fire fighters, medical professionals, government and military groups, transportation officials, emergency response planners, aid groups, forensic investigators, and security and business managers. Design a disaster preparedness plan Assess and clarify incidents as soon as they occur Anticipate and handle issues for each type of disaster Assist victims and provide aid to emergency personnel Coordinate with emergency units and aid groups Search for and recover physical evidence Deal with the media Plan business recovery And much more!

Jay Levinson

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