J.B. MacKinnon

Consuming less is our best strategy for saving the planet—but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping. We can’t stop shopping. And yet we must. This is the consumer dilemma. The economy says we must always consume more: even the slightest drop in spending leads to widespread unemployment, bankruptcy, and home foreclosure. The planet says we consume too much: in America, we burn the earth’s resources at a rate five times faster than it can regenerate. And despite efforts to “green” our consumption—by recycling, increasing energy efficiency, or using solar power—we have yet to see a decline in global carbon emissions. Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to earth-saving levels without triggering economic collapse? At first this question took him around the world, seeking answers from America’s big-box stores to the hunter-gatherer cultures of Namibia to communities in Ecuador that consume at an exactly sustainable rate. Then the thought experiment came shockingly true: the coronavirus brought shopping to a halt, and MacKinnon’s ideas were tested in real time. Drawing from experts in fields ranging from climate change to economics, MacKinnon investigates how living with less would change our planet, our society, and ourselves. Along the way, he reveals just how much we stand to gain: An investment in our physical and emotional wellness. The pleasure of caring for our possessions. Closer relationships with our natural world and one another. Imaginative and inspiring, The Day the World Stops Shopping will embolden you to envision another way.

How Ending Consumerism Saves the Environment and Ourselves

The Day the World Stops Shopping

An award-winning ecology writer goes looking for the wilderness we’ve forgotten Many people believe that only an ecological catastrophe will change humanity’s troubled relationship with the natural world. In fact, as J.B. MacKinnon argues in this unorthodox look at the disappearing wilderness, we are living in the midst of a disaster thousands of years in the making—and we hardly notice it. We have forgotten what nature can be and adapted to a diminished world of our own making. In The Once and Future World, MacKinnon invites us to remember nature as it was, to reconnect to nature in a meaningful way, and to remake a wilder world everywhere. He goes looking for landscapes untouched by human hands. He revisits a globe exuberant with life, where lions roam North America and ten times more whales swim in the sea. He shows us that the vestiges of lost nature surround us every day: buy an avocado at the grocery store and you have a seed designed to pass through the digestive tracts of huge animals that have been driven extinct. The Once and Future World is a call for an “age of rewilding,” from planting milkweed for butterflies in our own backyards to restoring animal migration routes that span entire continents. We choose the natural world that we live in—a choice that also decides the kind of people we are.

Nature As It Was, As It Is, As It Could Be

The Once and Future World

NATIONAL BESTSELLER "FASCINATING."—Maclean's Consuming less is our best strategy for saving the planet—but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping. The planet says we consume too much: in North America, we burn the earth's resources at a rate five times faster than they can regenerate. And despite our efforts to "green" our consumption--by recycling, increasing energy efficiency, or using solar power--we have yet to see a decline in global carbon emissions. The economy says we must always consume more, because even the slightest drop in spending leads to widespread unemployment, bankruptcy and home foreclosures. Addressing this paradox head-on, J.B. MacKinnon asks, What would really happen if we simply stop shopping? Is there a way to reduce our consumption to earth-saving levels without triggering an economic collapse? This question took him around the world, seeking answers: from America's big-box stores, to the hunter-gatherer cultures of Namibia, to communities in Ecuador that consume at an exactly sustainable rate. Then his thought experiment came shockingly true, as the coronavirus brought shopping to a halt and MacKinnon's ideas were tested in real time. As we edge out of the pandemic, governments still hope that kickstarting growth once more will save us. Drawing on experts ranging from economists to climate scientists to corporate CEOs, MacKinnon investigates how living with less would change our planet, our society and ourselves. Along the way, he reveals just how much we stand to gain. Imaginative and inspiring, The Day the World Stops Shopping will empower you to imagine another way.

From one of Canada's most exciting writers and ecological thinkers, a book that changes the way we see nature and shows that in restoring the living world, we are also restoring ourselves. The Once and Future World began in the moment J.B. MacKinnon realized the grassland he grew up on was not the pristine wilderness he had always believed it to be. Instead, his home prairie was the outcome of a long history of transformation, from the disappearance of the grizzly bear to the introduction of cattle. What remains today is an illusion of the wild--an illusion that has in many ways created our world. In three beautifully drawn parts, MacKinnon revisits a globe exuberant with life, where lions roam North America and 20 times more whales swim in the sea. He traces how humans destroyed that reality, out of rapaciousness, yes, but also through a great forgetting. Finally, he calls for an "age of restoration," not only to revisit that richer and more awe-filled world, but to reconnect with our truest human nature. MacKinnon never fails to remind us that nature is a menagerie of marvels. Here are fish that pass down the wisdom of elders, landscapes still shaped by "ecological ghosts," a tortoise that is slowly remaking prehistory. "It remains a beautiful world," MacKinnon writes, "and it is its beauty, not its emptiness, that should inspire us to seek more nature in our lives."

A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTION In a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in? "We can't stop shopping. And yet we must. This is the consumer dilemma." The planet says we consume too much: in North America, we burn the earth's resources at a rate five times faster than they can regenerate. And despite our efforts to "green" our consumption--by recycling, increasing energy efficiency, or using solar power--we have yet to see a decline in global carbon emissions. The economy says we must always consume more, because, as we've seen in the pandemic, even the slightest drop in spending leads to widespread unemployment, bankruptcy and home foreclosures. Addressing this paradox head-on, J.B. MacKinnon asks, What would really happen if we simply stop shopping? Is there a way to reduce our consumption to earth-saving levels without triggering an economic collapse? At first, this question took him around the world, seeking answers: from America's big-box stores, to the hunter-gatherer cultures of Namibia, to communities in Ecuador that consume at an exactly sustainable rate. Then his thought experiment came shockingly true, as the coronavirus brought shopping to a halt and MacKinnon's ideas were tested in real time. Drawing on experts ranging from economists to climate scientists to corporate CEOs, MacKinnon investigates how living with less would change our planet, our society and ourselves. Along the way, he reveals just how much we stand to gain. Imaginative and inspiring, The Day the World Stops Shopping will empower you to imagine another way.

I primi ad accorgersi che qualcosa è cambiato sono i commessi dei negozi: quel giorno stanno clamorosamente mancando gli obiettivi di vendita. Poche ore dopo i responsabili di zona mandano resoconti preoccupati ai loro capi. Il giorno successivo gli addetti ai magazzini dei maggiori siti di shopping online vedono i loro ritmi frenetici rallentare. Nel giro di pochi giorni il colore del cielo cambia con il calare delle emissioni di anidride carbonica. Il mondo ha smesso di comprare: non è l’inizio di un romanzo distopico; è l’unica cosa che può salvare noi e la Terra.Parliamoci chiaro: è lo stile di vita basato su un consumo costante la causa principale del collasso ecologico. Siamo disposti ad avviare trasformazioni radicali su scala globale per rendere più verde e sostenibile il nostro stile di vita, ma non a diminuire i nostri acquisti, quello no, è l’ultimo tabù. Se smettiamo di comprare, dicono politici ed economisti, sarà una catastrofe, la fine della nostra società e di milioni di posti di lavoro. Ma è davvero così?Per rispondere a questa domanda, J.B. MacKinnon ha attraversato il pianeta parlando con gli ultimi cacciatori-raccoglitori africani, con dirigenti dell’industria della moda e con chi lavora negli stabilimenti tessili in Bangladesh, con pubblicitari più o meno pentiti e membri di comunità autosufficienti, con chi produce oggetti usa e getta e chi li cura come prodotti artigianali. Ha visitato gli ultimi luoghi degli Stati Uniti in cui i negozi sono chiusi la domenica; ha attraversato città in cui, avendo tagliato l’illuminazione artificiale, si è tornati ad ammirare le stelle; ha scoperto insospettabili sacche di resistenza al consumo nel cuore del Giappone ipertecnologico.Ridurre i nostri consumi non è un processo indolore, ma è possibile, necessario e non rimandabile se vogliamo interrompere la spirale distruttiva che sta devastando le nostre vite e la Terra. Il giorno in cui il mondo smette di comprare è la proposta di un futuro diverso, un futuro che inizia da una nostra semplice decisione: devo davvero premere il pulsante «acquista»?

Il giorno in cui il mondo smette di comprare

Alisa Smith

The remarkable, amusing and inspiring adventures of a Canadian couple who make a year-long attempt to eat foods grown and produced within a 100-mile radius of their apartment. When Alisa Smith and James MacKinnon learned that the average ingredient in a North American meal travels 1,500 miles from farm to plate, they decided to launch a simple experiment to reconnect with the people and places that produced what they ate. For one year, they would only consume food that came from within a 100-mile radius of their Vancouver apartment. The 100-Mile Diet was born. The couple’s discoveries sometimes shook their resolve. It would be a year without sugar, Cheerios, olive oil, rice, Pizza Pops, beer, and much, much more. Yet local eating has turned out to be a life lesson in pleasures that are always close at hand. They met the revolutionary farmers and modern-day hunter-gatherers who are changing the way we think about food. They got personal with issues ranging from global economics to biodiversity. They called on the wisdom of grandmothers, and immersed themselves in the seasons. They discovered a host of new flavours, from gooseberry wine to sunchokes to turnip sandwiches, foods that they never would have guessed were on their doorstep. The 100-Mile Diet struck a deeper chord than anyone could have predicted, attracting media and grassroots interest that spanned the globe. The 100-Mile Diet: A Year of Local Eating tells the full story, from the insights to the kitchen disasters, as the authors transform from megamart shoppers to self-sufficient urban pioneers. The 100-Mile Diet is a pathway home for anybody, anywhere. Call me naive, but I never knew that flour would be struck from our 100-Mile Diet. Wheat products are just so ubiquitous, “the staff of life,” that I had hazily imagined the stuff must be grown everywhere. But of course: I had never seen a field of wheat anywhere close to Vancouver, and my mental images of late-afternoon light falling on golden fields of grain were all from my childhood on the Canadian prairies. What I was able to find was Anita’s Organic Grain & Flour Mill, about 60 miles up the Fraser River valley. I called, and learned that Anita’s nearest grain suppliers were at least 800 miles away by road. She sounded sorry for me. Would it be a year until I tasted a pie? —From The 100-Mile Diet

A Year of Local Eating

The 100-Mile Diet

Eating Locally on the 100-Mile Diet: A Cookbook

Plenty

At nightfall on June 22, 1965, a soldier walked in from the outskirts of a small town in the Dominican Republic and reported that he had just shot and killed two policemen and an outspoken Canadian Catholic priest. It was the opening scene in a mystery that, forty years later, compels J.B. MacKinnon, a nephew of the murdered missionary, to investigate what many believe was a carefully plotted assassination. MacKinnon’s search takes him to corners of the country that are far from the paradise seen by millions of tourist visitors. He meets with former revolutionaries, shadowy generals who live in hiding and the struggling Dominicans for whom the dead priest is a martyr, perhaps even a saint. Dead Man in Paradise is a true story with the suspense of a classic mystery novel, the immediacy of reportage and the insight of a travelogue. More than any of these, it is a personal examination of one of the gravest challenges of our times: finding a balance between our longing to hold the guilty to account for their crimes and the deep human need to forgive.

J.B. MacKinnon

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