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Jean-Claude Usunier

About

Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.

Books

Religions as Brands
Religions as Brands
Jörg Stolz, Jean-Claude Usunier
Religions as Brands
Religions as Brands
Jörg Stolz, Jean-Claude Usunier
International Business Negotiations
International Business Negotiations
Jean-Claude Usunier, Pervez N. Ghauri
International and Cross-Cultural Business Research
International and Cross-Cultural Business Research
Jean-Claude Usunier, Julie Anne Lee, Hester van Herk
International and Cross-Cultural Management Research
International and Cross-Cultural Management Research
Jean-Claude Usunier
AIDS and Business
AIDS and Business
Jean-Claude Usunier, Saskia Faulk
Marketing Across Cultures
Marketing Across Cultures
Julie Lee, Jean-Claude Usunier, Julie Anne Lee

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