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Jean-Noël Kapferer

About

Jean-Noël Kapferer is a French marketing professor recognized as a communications specialist.

Books

Kapferer on luxury
Kapferer on luxury
Jean-Noël Kapferer
The New Strategic Brand Management
The New Strategic Brand Management
Jean-Noël Kapferer
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
Luxe oblige
Luxe oblige
Jean-Noël Kapferer, Vincent Bastien
Jean-Noël Kapferer, Vincent Bastien
奢侈品策略
讓你的品牌, 成為所有人奢求的夢想
奢侈品策略
Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy
The Luxury Strategy
Jean-Noël Kapferer, Vincent Bastien
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Tim Oliver Brexendorf, Joachim Kernstock, Shaun M. Powell
The New Strategic Brand Management
The New Strategic Brand Management
Jean-Noël Kapferer
Strategic Brand Management
Strategic Brand Management
Jean-Noël Kapferer
Luxe
Luxe
Jean-Noël Kapferer
The New Strategic Brand Management
The New Strategic Brand Management
Jean-Noël Kapferer
Advances in Luxury Brand Management
Advances in Luxury Brand Management
Jean-Noël Kapferer, Tim Oliver Brexendorf, Joachim Kernstock, Shaun M. Powell
Kapferer on Luxury
Kapferer on Luxury
Jean-Noël Kapferer
(Re)inventing the Brand
(Re)inventing the Brand
Jean-Noël Kapferer
The New Strategic Brand Management
The New Strategic Brand Management
Jean-Noël Kapferer

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