Jeff Lawson

Jeff Lawson, software developer turned CEO of Twilio, creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems and drive digital transformation. From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition? Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

How to Harness the Power of Software Developers and Win in the 21st Century

Ask Your Developer

No século XXI, toda indústria tem de ser digital. Não importa o negócio: para conquistar os clientes, as empresas precisam oferecer uma experiência excelente e, hoje, isso exige bom software. Mas como fazer a transição para processos e produtos cada vez mais digitais de um jeito ágil e e¿ ciente? A resposta está nos próprios desenvolvedores. Essa força de trabalho tem o conhecimento técnico e a criatividade para encontrar soluções para problemas espinhosos, criar produtos melhores e trazer inovações importantes para todas as áreas do negócio. No entanto, a maioria dos líderes trata os desenvolvedores como meros executores de tarefas e, assim, perde oportunidades incríveis. Por outro lado, empresas como Google, Amazon e a maioria das startups bem-sucedidas enxergam os desenvolvedores de software como verdadeiros parceiros, e alcançaram novos patamares de sucesso por conta disso. Neste livro, Jeff Lawson usa seu conhecimento duplo como desenvolvedor e CEO para trazer ferramentas úteis para ajudar líderes, gerentes de produto, desenvolvedores de software e executivos a atingirem um único objetivo: criar produtos e experiências digitais excelentes. Se você quer vencer na economia digital, já sabe o caminho: pergunte ao desenvolvedor!

Jeff Lawson

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