James J. Cochran

Jeffrey D. Camm

David R. Anderson

Michael J. Fry

Jeffrey W. Ohlmann

Build valuable skills that are in high demand in today’s businesses with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' market-leading BUSINESS ANALYTICS, 3E. Readers master the full range of analytics while strengthening descriptive, predictive and prescriptive analytic skills. Real-world examples and visuals help illustrate data and results for each topic. Clear, step-by-step instructions guide readers through using various software programs, including Microsoft Excel, Analytic Solver, and JMP Pro, to perform the analyses discussed. Practical, relevant problems at all levels of difficulty reinforce and teach readers to apply the concepts learned. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Analytics

Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, 4E. Clear, step-by-step instructions teach students how to use Excel, Tableau, R and JMP Pro to solve more advanced analytics concepts. As instructor, you have the flexibility to choose your preferred software for teaching concepts. Extensive solutions to problems and cases save grading time, while providing students with critical practice. This edition covers topics beyond the traditional quantitative concepts, such as data visualization and data mining, which are increasingly important in today's analytical problem solving. In addition, MindTap and WebAssign customizable digital course solutions offer an interactive eBook, auto-graded exercises from the printed book, algorithmic practice problems with solutions and Exploring Analytics visualizations to strengthen students' understanding of course concepts.

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 4E. You master the full range of analytics as you strengthen your descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals illustrate data and results for each topic. Step-by-step instructions guide you through using Microsoft Excel, Tableau, R and JMP Pro software to perform more advanced analytics concepts. Practical, relevant problems at all levels of difficulty help you further apply what you've learned. With this edition you become proficient in topics beyond the traditional quantitative concepts, such as data visualization and data mining, which are increasingly important in today's analytical problem-solving. Trust BUSINESS ANALYTICS, 4E to strengthen your understanding of today's analytic concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

DATA VISUALIZATION: Exploring and Explaining with Data is designed to introduce best practices in data visualization to undergraduate and graduate students. This is one of the first books on data visualization designed for college courses. The book contains material on effective design, choice of chart type, effective use of color, how to both explore data visually, and how to explain concepts and results visually in a compelling way with data. The book explains both the why of data visualization and the how. That is, the book provides lucid explanations of the guiding principles of data visualization through the use of interesting examples. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Jeffrey W. Ohlmann

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