Jeremy Aynsley

Century of Graphic Design, A

New design experiment - Bauhaus - Art Deco - Studio Boggeri - Hendrik Werkman - Pop subversion and alternatives - Late modern and postmodernism - Design in the digital era.

A Century of Graphic Design

1890-1945

Graphic Design in Germany

A Complete History

Pioneers of Modern Graphic Design

Alison J. Clarke

Tania Messell

This innovative volume brings together international design scholars to address the history and present-day status of national and international design organizations, working across design disciplines and located in countries including Argentina, Turkey, Estonia, Switzerland, Italy, China and the USA. In the second half of the 20th century, many non-governmental organizations were created to address urgent cultural, economic and welfare issues. Design organizations set out to create an international consensus for the future direction of design. This included enhancing communication between professionals, educators and practitioners, raising standards for design, and creating communities of designers across linguistic, national and political borders. Shared needs and agendas were identified and categories of design constantly defined and re-defined, often with overt cultural and political intents. Drawing on an impressive range of original research, archival sources and oral testimony, this volume questions the aims and achievements of national and international design organizations in light of their subsequent histories and their global remits. The Cold War period is central to the book, while many chapters draw on post-colonial perspectives to interpret how transnational networks and negotiations took place at events and congresses, and through publication.

Histories, Legacies, Values

International Design Organizations

Sarah Schleuning

Jacques-mile Ruhlmann, Pierre Chareau, Robert Mallet-Stevens, Charlotte Perriand, Eileen Gray: together these designers and their contemporaries pioneered the look of the modern French interior during the 1920s. Their use of sumptuous materials, rich jewel tones, intricate geometric patterns, and complex and varied textures has made this work a lasting favorite among interior designers, architects, and their clients. When it first appeared, the got moderne, or modern taste, was marketed through limited-edition portfolios containing unbound drawings, printed in full color using a traditional process called pochoir. Created in an era before color photography, the vivid gouache and watercolor depictions of interior spaces—complete with coordinated furniture, carpets, fabrics, and decorative accessories—announced the dawn of a new era of French design and set the standards of luxury and taste that still guide us today. Moderne presents the finest examples of this work in more than two hundred plates, selected by Sarah Schleuning, a curator of the Wolfsonian Museum, and faithfully reproduced to preserve their original color palettes. This sumptuous volume is comprehensive in scope, beginning with the early art moderne of Ruhlmann and concluding with the avant-garde work of Gray and Perriand. These and other high-water marks of the period are discussed in an essay by historian Jeremy Aynsley. Designers' biographies and a brief bibliography are also included, making this an inspirational resource for interior designers and architects, and an indispensable reference for historians of the modern era.

Fashioning the French Interior

Moderne

A sweeping and comprehensive catalogue of the graphic arts in Germany from 1890 through World War II, this handsome oversized volume also deals with the methodology of art as a medium of persuasion.

Charlotte Grant

Now available in paperback, Imagined Interiors presents an extraordinarily diverse body of visual and textual material, suggesting fresh histories of the home, its contents and representation, and appealing to all who are interested in art history, interior design, social history and the decorative arts.

Representing the Domestic Interior Since the Renaissance

Imagined Interiors

German design and architecture reflects the country’s rich and fraught political history in its structure and aesthetic philosophy. Jeremy Aynsley now offers an in-depth study of this relationship between German history and design since 1870 and the complex principles underlying it. Designing Modern Germany reveals how German attitudes toward national identity, modernity and technology are crucial to understanding German design. Aynsley traces the historical development of German design, beginning in the 1870s with the first dedicated Arts and Crafts schools and stretching through to the famous institutions of the Bauhaus and the Ulm Hochschule für Gestaltung. He analyses the works of leading figures such as Peter Behrens and Hannes Meyer, through to Ingo Maurer and Jil Sander, and many others in design specialties including graphics, industrial and furniture design, fashion and architecture. He also offers the first consideration of the contrasting design traditions of East and West Germany between 1949 and 1989. Whether examining the pre-First World War department store, the National Socialist fashion system or East Germany’s official design culture, Designing Modern Germany reveals that German design significantly affected citizens’ daily lives. An essential read for designers and scholars of German design and history, Designing Modern Germany is a key text for understanding Germany’s major contribution to twentieth-century design.

Jeremy Aynsley

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