Jeremy Gutsche

Create Real Innovation and Change We've reached a point in time when everyone wants innovation, but most people don't know how to actually attain it. It's not easy, which is why there are so many failed brands and companies. In our era of AI, rapid change, disruption, and possibility, there are so many great opportunities within our grasp. However, smart, successful people consistently miss out. Their capabilities are limited by seven traps, and they rely on and repeat past decisions. They miss out on the potential of what could have been. If we could remove these traps, what could we accomplish? How much more successful could we be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. It combines Jeremy's high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. Better yet, this is a double-sided book. Create the Future is paired with a revised edition of Jeremy's award-winning innovation handbook, Exploiting Chaos, an Inc Best Book for Business Owners, Axiom International Book Award Winner, and #1 on CEO Read for four months.

Create the Future + the Innovation Handbook

In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor. Become better by learning how to overcome three neurological traps that block successful people from realizing your full potential. Then, get faster by learning six patterns of opportunity -- Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.

the proven path to unstoppable ideas

Better and faster

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. The ultimate business survival guide for all those looking to change the world.

150 Ways to Spark Innovation During Times of Change

Exploiting Chaos

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche. In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor. This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas. Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.

The Proven Path to Unstoppable Ideas

Better and Faster

Wie entwickelt man lukrative Geschäftsideen? Und wie sollte man es nicht machen? Experte Jeremy Gutsche zeigt die psychologischen und kulturellen Fallen auf, die auch kluge Leute davon abhalten, Gelegenheiten zu erkennen und zu nutzen. Es gibt Farmer und Jäger. Farmer nutzen bewährte Methoden und streben die Wiederholung früherer Erfolge an - ihr Ziel: die Bewahrung des Status quo. Jäger reagieren auf die zunehmende Beschleunigung der Welt und sind sich bewusst, dass Stillstand Rückschritt und Untergang bedeutet. Jäger sind unersättlich, neugierig und bereit, zu zerstören, um besser zu werden (Beispiel: Google). Gutsche hat sechs Muster identifiziert, deren Erkennung und Ausnutzung den Weg für Gelegenheiten ebnet. Anhand von ausführlichen Fallbeispielen und Geschichten beschreibt er diese Muster und zeigt auf, wie Individuen und Unternehmen sie für die Entwicklung von Ideen genutzt haben und auch in Zukunft nutzen können.

Jeremy Gutsche

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