Jim Carlton

The Inside Story of Intrigue, Egomania, and Business Blunders

Apple:

Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.

Apple

Chosen by Business Week magazine as one of the ten best books of 1997, an acclaimed behind-the-scenes account of the Apple company's turbulent history reveals the personality clashes and mismanagement that resulted in Apple's decline. Reprint.

Draws on interviews with industry insiders to examine the corporate intrigues, personality conflicts, and serious mistakes that led to the fall of Apple

Jim Carlton

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