Jim Joseph

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.

Big Brand Theory Applied to Personal Life

The Personal Experience Effect

"Customers don't just buy products. They buy an experience. Here's how to create one through your marketing""--Resource description page.

Engage Your Customers with a Consistent and Memorable Brand Experience

The Experience Effect

Amit Goyal

Michael Lisin

Microsoft® SQL Server™ 2008 Reporting Services Unleashed Michael Lisin Jim Joseph Amit Goyal The authoritative, example-rich guide to Microsoft’s powerful reporting platform With Microsoft SQL Server 2008 Reporting Services you can quickly deliver relevant business intelligence data wherever it’s needed–across the entire enterprise, and through the entire reporting lifecycle. SQL Server 2008 Reporting Services Unleashed gives you all the authoritative information you’ll need to make the most of Microsoft’s most powerful reporting platform as a database professional, manager, or user. In-depth coverage makes this book an ideal reference, and its extensive set of practical examples help you address virtually any challenge in deployment, configuration, administration, or report building. The authors have extensively expanded this edition with deeper reference information, many more practical examples, and insider perspective into Reporting Services 2008’s powerful new enhancements. You’ll discover how to take full advantage of Reporting Services’ significant architectural changes, its flexible new Tablix control, improved visualization through charts and gauges, deep SharePoint integration through SharePoint Integrated Mode, new output presentation formats, and much more. Understand how to Learn about the new features of Service Pack 1 (SP1) and the SQL Server 2008 R2 release Quickly take advantage of Microsoft’s newest SQL Server Reporting Services enhancements Use Reporting Services to identify trends and solve real business problems Master report authoring–from basic, wizard-driven techniques to the cutting edge Group, sort, and aggregate data, and define the right scope for your information Utilize advanced report formatting techniques Work effectively with multidimensional sources Manage report data sources and models Secure reports against attacks and intrusions Customize Reporting Services with embedded functions, custom assemblies, URL access, Web Services, and other extensions Thoroughly integrate SQL Server reporting into any SharePoint site Michael Lisin, lead author of Microsoft SQL Server 2005 Reporting Services, has years of field experience working with SQL Server Reporting Services at Microsoft and delivering solutions for Microsoft’s enterprise customers. Jim Joseph, co-author of Microsoft SQL Server 2005 Reporting Services Unleashed, is an independent contractor with 10 years experience developing custom software solutions in a variety of industries. He has worked with SQL Server Reporting Services since the first beta release. Amit Goyal, lead program manager for Microsoft’s Reporting Services team, has extensive insider’s knowledge of SQL Server 2008 Reporting Services. ON THE WEB: Download all examples and source code presented in this book from informit.com/sams Category: Microsoft Databases Covers: Microsoft SQL Server 2008 Reporting Services User Level: Intermediate—Advanced

Microsoft SQL Server 2008 Reporting Services Unleashed

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.

Jim Joseph

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