Jim Kalbach

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Mapping Experiences

Mariano Suarez-Battan

Create better connected teams and hold more productive meetings In Collaborative Intelligence: Design Better Collaboration, Improve Team Productivity, and Build a Culture of Connection, the workplace collaboration experts at MURAL offer a holistic and comprehensive system for fixing today’s broken teamwork culture. This book introduces the emerging practice of collaboration design, a cutting-edge approach to crafting collaborative experiences with a high degree of intentionality so that they deliver extraordinary, repeatable outcomes. With a strong focus on activities and rituals that can be used by leaders and team members right now, the authors show businesses how they can innovate faster than ever. Readers will learn the skills they need to enable better collaboration, whether their teams are hybrid, remote, in-person, synchronous, or asynchronous. Based on decades of research, experience, and observations from working with thousands of teams globally in all kinds of collaboration spaces, this highly visual book provides the instruction you need to fix teamwork, transform your organization, and re-imagine what’s possible at work. You’ll also find: How to build playbooks of collaboration methods How to create an inclusive, equitable, and collaborative environment that invites participation and unlocks the genius of your teams How to access unprecedented insights into how collaboration happens in your organization Strategies for leading collaboration change at the organization level A can’t-miss guide for knowledge-work professionals, Collaborative Intelligence provides the direction you’ve been looking for to help teams innovate together.

The New Way to Bring Out the Genius, Fun, and Productivity in Any Team

Collaborative Intelligence

Mariano Battan

Teymur Phell

Your search for the perfect walking line never ends. This book is unique. We focus on melody as a key driver in walking. Avoid playing the same thing over and over, and add to your walking vocabulary now. Here's what you'll get: Walking lines for 6 tunes Principles of melodic walking Detailed analysis Resources on walking bass Get ready to take your lines to the next level //

Melodic Lines for the Advanced Jazz Bassist

Killer Walking Bass

Your search for the perfect walking line never ends. What makes a killer walking bass line? Of course, harmonic clarity and an impeccable rhythmic feel are essential. But we believe that having a keen melodic sense is what will make your walking style stand out. For more details about our melodic walking bass approach, including principles and examples, see KWB Vol. 1 and our blog: http: //blog.killerwalkingbass.com. In this volume, you'll get just the lines. In KWB Vol. 2, we included more tunes overall and chose songs with challenging chord changes. As with Vol. 1, the lines are conceived to be played behind the soloist. While walking over the head of the tune is important, most of the time you'll be supporting soloists.A vast majority of these lines rely only a quarter notes, a staple of walking bass. However, in Vol. 2 we've added embellishments. For the last tune in the book, "Dolphin Song" (like "Dolphin Dance"), we even provide two choruses without embellishments and then with them. We encourage you to think of how you'll enhance all of these lines on your flair. No tempos are given. Learn each piece slowly at first, but eventually move to a more suitable, standard tempo appropriate for the tune. In some cases, such as with "Expressions" (like "Impressions"), a very fast tempo may hinder your ability to play all of the embellishments. Adjust accordingly. Finally, we've included notes that can only be played on five-string basses or with bass extensions. These are indicated with smaller note heads as alternatives to notes available for four-string basses. We hope this collection helps in your quest to find the perfect walking line! Take your lines to the next level.

Jim Kalbach

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