Jing Wang

Michitaka Kosaka

Ke Xing

Hua Bai

This book is dedicated to the analysis of the entrepreneurship in successful companies by presenting and comparing a series of case studies in the Asia-Pacific where many new companies have been growing successfully in the 21th century. In total, 5 cases in the manufacturing industry, 4 cases in the services industry, and 3 cases related to new business and social innovation are chosen from The mainland of China, Taiwan, Japan, Australia, Malaysia and Vietnam. Each case provides insight into the entrepreneur’s aspiration, the processes of personal and business developments, the factors of success, and the inspirations drawn from the analysis. These cases are analyzed and compared from the viewpoints of entrepreneur’s motivation, ability of foreseeing changes and opportunities in the future business environment, core resources and innovation, knowledge management and culture for the company, determination and ethos. These are critical factors in value creation for customers and the society, especially in the future business environment. Finally, commonalities and uniquenesses in entrepreneurship relevant to industry sectors and social-economic-cultural contexts are clarified and a typical entrepreneurship model in the Asia-Pacific is proposed.

Entrepreneurship in the Asia-Pacific: Case Studies

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Advertising, Media, and Commercial Culture

Brand New China

Christopher Brown

Peter Fletcher

Xiaoli Li

Grace Agnew

Karen Smith-Yoshimura

Janifer Gatenby

Kate Byrne

Matt Carruthers

Stephen Hearn

Marina Muilwijk

Chiat Naun Chew

John Riemer

Roderick Sadler

Glen Wiley

Kayla Willey

This report focuses on organizational identifiers from the perspective of academic institutions. Their ranks and reputation often determine their success in obtaining funding and attracting or retaining faculty. Identifiers provide the "glue" for institutions and funder systems to support comparing and ranking the outputs of the research process; assessing the impact of grants between institutions and their funders; and tracking and collating publications between researchers and their publishers. The report outlines a number of scenarios where the International Standard Name Identifier (ISNI) can be used to disambiguate organizations, including real-world examples.

Addressing the Challenges with Organizational Identifiers and ISNI

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.

Politics, Aesthetics, and Ideology in Deng's China

High Culture Fever

This book systematically describes the development of manufacturing servitization in the Asia-Pacific region. It offers a practical and theoretical reference guide to the manufacturing companies in the Asia-Pacific region, which is now a major global manufacturing center. Servitization is a fairly recent trend in the manufacturing industry: some American and European manufacturing companies have successfully transformed to service oriented manufacturing companies over the past three decades, while Asian-Pacific region companies have only more recently begun to recognize the importance of servitization. But some Asia-Pacific region companies have been exploring approaches in the same direction of servitization without being aware of the concept. One unique aspect of this book is the fact that it takes into consideration the social and cultural influences of this region. It introduces companies within and beyond the region, as well as the academic world, to the current state of development of the Asia-pacific manufacturing industry and its servitization trend. This is the first book that focuses on this topic, one which is of great theoretical and practical importance.​

Manufacturing Servitization in the Asia-Pacific

Juan-juan Peng

Jian-qiang Wang

Hong-yu Zhang

Xiao-hong Chen

As a variation of fuzzy sets and intuitionistic fuzzy sets, neutrosophic sets have been developed to represent uncertain, imprecise, incomplete and inconsistent information that exists in the real world. Simplified neutrosophic sets (SNSs) have been proposed for the main purpose of addressing issues with a set of specific numbers. However, there are certain problems regarding the existing operations of SNSs, as well as their aggregation operators and the comparison methods. Therefore, this paper defines the novel operations of simplified neutrosophic numbers (SNNs) and develops a comparison method based on the related research of intuitionistic fuzzy numbers. On the basis of these operations and the comparison method, some SNN aggregation operators are proposed. Additionally, an approach for multi-criteria group decision-making (MCGDM) problems is explored by applying these aggregation operators. Finally, an example to illustrate the applicability of the proposed method is provided and a comparison with some other methods is made.

Simplified neutrosophic sets and their applications in multi-criteria group decision-making problems

Jinglin Zhou

Xiaolu Chen

This open access book assesses the potential of data-driven methods in industrial process monitoring engineering. The process modeling, fault detection, classification, isolation, and reasoning are studied in detail. These methods can be used to improve the safety and reliability of industrial processes. Fault diagnosis, including fault detection and reasoning, has attracted engineers and scientists from various fields such as control, machinery, mathematics, and automation engineering. Combining the diagnosis algorithms and application cases, this book establishes a basic framework for this topic and implements various statistical analysis methods for process monitoring. This book is intended for senior undergraduate and graduate students who are interested in fault diagnosis technology, researchers investigating automation and industrial security, professional practitioners and engineers working on engineering modeling and data processing applications. This is an open access book.

Data-driven Fault Detection and Reasoning for Industrial Monitoring

Taking a multidisciplinary approach, this volume examines the relationship between space and the production of local popular culture in contemporary China. The international team of contributors examine the inter-relationship between the cultural imaginary of a given place and China’s continuing drive towards urbanization. This has led to the development of new spaces and places, and new forms of spatial practices that destabilize old concepts of the ‘local’ and ‘locality’. Delivering ethnographic observations and theoretical speculations, this work furthers our understanding of the link between spatial thinking and the production of consumer culture in China.

Space, Place, and Popular Culture

Locating China

Chih-p'ing Chou

Jun Lei

First Step is an elementary Chinese textbook for students with no previous background in the language. Focusing on the basics of modern Chinese phonetics and grammatical structure, the book uses everyday topics to help students establish a solid foundation in the Chinese language. The textbook, which includes color illustrations, contains thirty lessons, each of which can be covered in a week's worth of classes. Each lesson features a lively dialogue or a short essay, representing a real-life situation, which is then followed by vocabulary lists and grammar notes. Explanatory notes on Chinese culture and customs are also provided. The companion workbook for First Step is sold separately and includes comprehensive exercises and character writing sheets with information on the stroke orders of newly introduced characters. Free online audio files, accessible on smartphones, tablets, and laptops, allow students to listen to First Step dialogues and practice their pronunciation at their leisure. This vital audio supplement gives students the chance to learn Chinese intonation with greater accuracy. First Step provides students with the necessary tools to begin practical daily communication in Chinese. Emphasis is on basic grammar structure and principles Textbook features both traditional and simplified characters, pinyin, and English translation Perforated workbook (which is sold separately) facilitates easy handling of homework Free audio recordings of dialogues and other content available online Appropriate for college and high school students

An Elementary Reader for Modern Chinese

First Step

This book discusses some research results for CMOS-compatible silicon-based optical devices and interconnections. With accurate simulation and experimental demonstration, it provides insights on silicon-based modulation, advanced multiplexing, polarization and efficient coupling controlling technologies, which are widely used in silicon photonics. Researchers, scientists, engineers and especially students in the field of silicon photonics can benefit from the book. This book provides valuable knowledge, useful methods and practical design that can be considered in emerging silicon-based optical interconnections and communications. And it also give some guidance to student how to organize and complete an good dissertation.

CMOS-Compatible Key Engineering Devices for High-Speed Silicon-Based Optical Interconnections

This workbook is a companion volume to First Step, the elementary Chinese textbook. Featuring both traditional and simplified characters along with pinyin and English translation, the workbook includes comprehensive exercises and character writing sheets with information on the stroke orders of newly introduced characters. Perforated pages facilitate student use and easy handling of homework, and the workbook also includes more than 120 color illustrations. Listening exercises that help students learn to identify and pronounce the tones used in contemporary spoken Chinese are paired with free online audio files, accessible on smartphones, tablets and laptops.

Workbook for Modern Chinese

In this pathbreaking study of three of the most familiar texts in the Chinese tradition—all concerning stones endowed with magical properties—Jing Wang develops a monumental reconstruction of ancient Chinese stone lore. Wang’s thorough and systematic comparison of these classic works illuminates the various tellings of the stone story and provides new insight into major topics in traditional Chinese literature. Bringing together Chinese myth, religion, folklore, art, and literature, this book is the first in any language to amass the sources of stone myth and stone lore in Chinese culture. Uniting classical Chinese studies with contemporary Western theoretical concerns, Wang examines these stone narratives by analyzing intertextuality within Chinese traditions. She offers revelatory interpretations to long-standing critical issues, such as the paradoxical character of the monkey in The Journey to the West, the circularity of narrative logic in The Dream of the Red Chamber, and the structural necessity of the stone tablet in Water Margin. By both challenging and incorporating traditional sinological scholarship, Wang’s The Story of Stone reveals the ideological ramifications of these three literary works on Chinese cultural history and makes the past relevant to contemporary intellectual discourse. Specialists in Chinese literature and culture, comparative literature, literary theory, and religious studies will find much of interest in this outstanding work, which is sure to become a standard reference on the subject.

Intertextuality, Ancient Chinese Stone Lore, and the Stone Symbolism in Dream of the Red Chamber, Water Margin, and The Journey to the West

The Story of Stone

Filled with mirages, hallucinations, myths, mental puzzles, and the fantastic, the contemporary experimental fiction of the Chinese avant-garde represents a genre of storytelling unlike any other. Whether engaging the worn spectacle of history, expressing seemingly unmotivated violence, or reinventing outlandish Tibetan myths, these stories are defined by their devotion to theatrics and their willful apathy toward everything held sacred by the generation that witnessed the Cultural Revolution. Jing Wang has selected provocative examples of this new school of writing, which gained prominence in the late 1980s. Contradicting many long-cherished beliefs about Chinese writers—including the alleged tradition of writing as a political act against authoritarianism—these stories make a dramatic break from conventions of modern Chinese literature by demonstrating an irreverence toward history and culture and by celebrating the artificiality of storytelling. Enriched by the work of a distinguished group of translators, this collection presents an aesthetic experience that may have outraged many revolutionary-minded readers in China, but one that also occupies an important place in the canon of Chinese literature. China’s Avant-Garde Fiction brings together a group of exceptional writers (including Raise the Red Lantern author Su Tong) to the attention of an English-speaking audience. This book will be enjoyed by those interested in Chinese literature, culture, and society—particularly readers of contemporary fiction. Contributors. Bei Cun, Can Xue, Gei Fei, Ma Yuan, Su Tong, Sun Ganlu, Yu Hua Translators. Eva Shan Chou, Michael S. Duke, Howard Goldblatt, Ronald R. Janssen, Andrew F. Jones, Denis C. Mair, Victor H. Mair, Caroline Mason, Beatrice Spade, Kristina M. Torgeson, Jian Zhang, Zhu Hong

An Anthology

China’s Avant-Garde Fiction

Under the Same Blue Sky is the author's second book, the most part of the stories were suffered by the author himself, part of the stories were suffered by the auhtor's friends or heard, but all of them were true mostly. As author's main opinion in the book, as members of the big human family, everybody should understand each other much better, help each other more. Under the same blue sky, of course there are shinning, shadow, raining, snowing, thunder...Every body maybe easily to suffer all of the different, But the different mind maybe caused different feelings, so doing everything depend on the mind to get the different conclutions or results. The author wish everybody should think about You Good Me Good. Be like to help otherbody nothing to lost from you and will constructed a more harmonnious human family.

Jun Ma's Story

Under the Same Blue Sky

Daniel Joseph

Toshio Funada

This book illustrates how potential flows enter into the general theory of motions of viscous and viscoelastic fluids. Traditionally, the theory of potential flow is presented as a subject called 'potential flow of an inviscid fluid'; when the fluid is incompressible these fluids are, curiously, said to be 'perfect' or 'ideal'. This type of presentation is widespread; it can be found in every book on fluid mechanics, but it is flawed. It is never necessary and typically not useful to put the viscosity of fluids in potential (irrotational) flow to zero. The dimensionless description of potential flows of fluids with a nonzero viscosity depends on the Reynolds number, and the theory of potential flow of an inviscid fluid can be said to rise as the Reynolds number tends to infinity. The theory given here can be described as the theory of potential flows at finite and even small Reynolds numbers.

Potential Flows of Viscous and Viscoelastic Liquids

Wang Jing

A monumental reconstruction of ancient Chinese stone lore

Westerners tend to equate political action with revolution and open criticism, leading to concerns that the less outspoken citizens of nonliberal societies are brainwashed, complicit, or paralyzed by fear. Jing Wang shatters this myth, showing how online activists in China are quietly building powerful coalitions for incremental social change.

Nonconfrontational Activism on the Social Web

The Other Digital China

'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Jing Wang

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