Joanna Penn

Do you want to successfully self-publish in ebook, print or audiobook formats? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last ten years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author-entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 27 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - How to self-publish an audiobook - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now.

How to self-publish and market your book in ebook, print and audiobook format

Successful Self-Publishing

Would you like to make a living with your writing? This book will show you how. I spent 13 years working as a cubicle slave in the corporate world, then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my day job to become a full-time author entrepreneur. You can do it too.

Books, Blogging and More

How to Make a Living with Your Writing

When Jesus of Nazareth rose from the dead, the Apostles took stones from his tomb. Then at Pentecost, the fire of the Holy Spirit empowered the stones, and the Apostles performed miracles in God's name. The stones were handed down through generations of Keepers, but now the Keepers are being murdered, the stones stolen by those who would use them for evil in a world transformed by religious fundamentalism.

A Thriller

Pentecost

Being a writer is not just about typing. It's also about surviving the roller-coaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. This book offers a survival strategy and ways to deal with them all. Large Print edition.

A Handbook for Surviving the Writer's Journey Large Print

The Successful Author Mindset

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don't know much about marketing, don't worry. We all start with nothing. I'm Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I'm a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I'm an award-winning creative entrepreneur and international speaker, making a multi-six-figure living with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you'll discover the marketing principles that stay consistent even when tactics and tools change; how to optimize your book for discovery on the book sales sites; how to use short-term spike sales and paid ads; how to build an author platform for the long term including content marketing, blogging, podcasting, video and more; plus how to launch your book and create a marketing strategy that suits you.

Third Edition

How To Market A Book

Are you tired of asking "What should I do with my life?" Are you sick of your job? Don't worry, I know how you feel! I used to start every working week saying "I hate my job" and spend every Friday night drinking too much to drown my misery. I was a cubicle worker in large corporates, going to pointless meetings, writing endless documents no one would read, testing computer systems that would soon be obsolete. Every day, my soul and my creativity died a little. Maybe you feel the same? Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work. This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur. It's time to change your career and your life.

Stop Hating Your Job, Discover What You Really Want to Do With Your Life, and Start Doing It!

Career Change

This is not a book about creativity or the craft of writing. It's aimed at helping you take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author.

How to Be an Author Entrepreneur

Business for Authors

As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income. Increasingly, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career. *** Public speaking can be an extra income stream, or can form an integral part of your marketing *** It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier. This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type. In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur. It contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers. You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey. Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking.

Public Speaking for Authors, Creatives and Other Introverts

Being a writer is not just about typing. It's also about surviving the roller-coaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. This book offers a survival strategy and ways to deal with them all.

A Handbook for Surviving the Writer's Journey

Do you want to write more but feel frustrated at your lack of time? Are you doing 'busy' work instead of moving toward your creative goals? Is your To-Do list overwhelming? It's time to stop, reassess and take control. This book will help you discover the path to becoming a productive writer. Learn how to: Identify what's really stopping you from reaching your goals Say no and set boundaries for others -- and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive time I've been writing and publishing for over a decade and in this book, I'll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way.

Find Time to Write, Organize Your Author Life, and Decide what Really Matters

Productivity For Authors

J. Thorn

Co-writing can be an amazing experience when two minds come together to create something new in the world. Or it can be a painful process that ends in disaster! In this short book, bestselling authors J. Thorn and Joanna Penn share tips on how to successfully co-write a book and avoid the pitfalls along the way. It includes excerpts from their private co-writing diary, honest notes written every day on a fiction project that will help you on your own journey. Updated 2017 with a new chapter based on a four-author collaborative novel. In this book, you will discover: * What is co-writing? * Benefits of co-writing * The difficulties of co-writing * Finding the right person to co-write with * Before you start: written legal agreement * Practicalities and process of co-writing and co-creation * Excerpts from Risen Gods co-writing diary * What happens if it goes wrong? * Other types of collaboration and co-creation * Tips for multi-author boxsets * Tips for managing a multi-author collaboration * Appendix 1: Example agreement If you want to improve your writing skills and your productivity, co-writing might be the right thing for you. Download a sample and try the book.

Collaboration and Co-creation for Authors

Co-writing a Book

Being a writer is not just about typing. It's also about surviving the roller-coaster of the creative journey. This book collects the mindset issues that writers experience and offers antidotes to help you along the way. This WORKBOOK edition has places for you to write your answers to the questions inside.

The Successful Author Mindset Companion Workbook

Euan Lawson

Are you a writer struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury? If you struggle with any of them, you are not alone. This book will help you become a healthy writer.

Reduce Your Pain, Improve Your Health, and Build a Writing Career for the Long Term

The Healthy Writer

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover: - Introduction - Why audio and why now? - The audio first ecosystem - The audio mindset PART 1: Audiobooks - Types of audiobooks - Writing, adapting and editing your work for audio - Intellectual property considerations for audiobooks - Your options for audiobook publishing and licensing - How to find and work with a professional narrator - Reasons to narrate your own audiobook - Audiobook narration tips - Recording studio options - Audiobook recording, editing, and production - How to self-publish an audiobook - How long does an audiobook take to produce? - How do audiobook readers discover audiobooks? - How to market audiobooks - The money side of audiobooks PART 2: Podcasting - Why podcasting is important for authors - The difference between audiobooks and podcasting - Types of podcasts - How to research and pitch podcasters - How to be a great podcast guest - Should you start your own podcast? - Podcast prerequisites - Intellectual property considerations for podcasting - Podcasting equipment and software - Podcast structure - How to be a great podcast host - Podcast distribution - Show notes and transcripts - Collaboration and freelancers - Podcast workflow and tools - How to launch a podcast - How to market a podcast - Repurpose your content - The money side of podcasting PART 3: Voice Technologies - Overview of voice technologies - Speech to text: dictation - Text to speech - Voice assistants, smart speakers and devices - Artificial Intelligence (AI) and the future of voice

Audiobooks, Podcasting, And Voice Technologies

Audio For Authors

" ... includes the business models of writing non-fiction, the details of how to research, write and edit your book, as well as publishing, product creation and marketing."--Cover.

Turn Your Knowledge Into Words

How To Write Non-Fiction

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not an expert or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life - so much so that 10 years later, I make a living with my writing. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: Part 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not an expert? Originality. Or, "there are so many other books on this topic" Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt Part 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal Part 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed, quality and perfectionism Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Does non-fiction have to be true? Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors Part 4. Publishing and Product Creation Your publishing options Use different formats to create multiple streams of income Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time Part 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book!

Mindset für Autoren

Drawn from her own personal experience, the author shares her perspectives and insights into establishing and growing your own business based on your writing.

Joanna Penn

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