Lucy McCarraher

Joe Gregory

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. 'How To Write Your Book Without The Fuss' will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business. This incisive guide for expert entrepreneurs will enable you to: Plan and write your best book by applying the AUTHOR Model; Craft a winning title and sub-title to maximise interest and impact; Overcome writer's block for good with the WRITER Process; Write a book that brings business and positions you as an authority; Know your publishing options and choose the right route for you; Develop and protect your valuable intellectual property. Lucy McCarraher is Managing Editor of Rethink Press and has published over 350 niche non-fiction books. She is the Publish Mentor for Key Person of Influence UK and Singapore where she coaches several hundred entrepreneurs each year on planning, writing and publishing books that bring business. Joe Gregory has a background in advertising and marketing and is Managing Publisher of Rethink Press. In 2003, after seeing first hand what writing and publishing a book could do for his own business, he decided to focus exclusively on publishing books by experts to increase their income and raise their authority.

The Definitive Guide to Planning, Writing and Publishing Your Business Or Self-Help Book

How to Write Your Book Without the Fuss

Debbie Jenkins

The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley

The Lean Marketing Handbook for Small Expert Businesses

The Gorillas Want Bananas

Tim Kenning

MASTER THE ART OF MENTAL ESCAPOLOGY Explore the life and exploits of a master magician from a unique perspective and create more magic in your own life. This book is not about becoming the next 'Houdini', an escape artist or more versatile magician. This is a book about being inspired, and becoming inspiring. In this book you'll discover a rich source of inspiration for problem solving, creative thinking, innovation and taking on a challenge. You'll discover insights from one of the most creative and innovative thinkers of the twentieth century and, with a creative twist, learn principles that will enable you to overcome obstacles, escape from tight spots and do it all with a sense of ease and adventure. What You Can Expect When You Read This Book... Learn a simple trick for being more effective and productive; Redefine problems so that they motivate you instead; Discover the key to being more effective, productive and successful; Feel good more often, have more fun and get more done; Take your comfort zone with you and safely experience new things; Build a reputation for daring, audacity and confidence; 'Do It Anyway' without ever having to 'Feel The Fear'; Use this simple strategy to eliminate fear of failure for good; Learn the art of problem solving from 'The Man Who Made The Impossible Possible'; Make your greatest strength even stronger; See through your own illusions to get 'unstuck' from 'sticky spots' in an instant. Once you master the principles within then you can 'Make The Impossible Possible' too.

Discover My Secrets of Creativity and Confidence

The Houdini Principle

Stand Out. Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasingly difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes! In this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.

A Lean Marketing Toolbook

Power Branding

Simon Hazeldine

Written by a veteran salesman and negotiator with a track record spanning millions of pounds in sealed deals, this book draws on the most advanced techniques used today by elite negotiators and professional influencers.

Knockout Negotiation Tactics They Won't Teach You at Business School

Bare Knuckle Negotiating

After a confrontation with Neo-Nazis, Alex Corbin lies in a hospital bed fighting for his life. Harold Gustafson, a mild-mannered attorney, decides to take the case and defend his adopted uncle. However, he gets more than he bargained for when he dives into his uncle's past. A gripping novel that will take you across space and time as well as into the land of the living and the dead.

Joe Gregory

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