Joel Katz

Strange Fruit

"Single source guide to information design shows how to clarify, simplify (without dumbing down), and make complex data and information accessible. Emphasizes principles and issues so readers can apply learned concepts to their own projects"--

Human Factors and Common Sense in Information Design

Designing Information

Alina Wheeler

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Branding Intelligence Made Visible

Brand Atlas

"The book itself is a diagram of clarification, containing hundredsof examples of work by those who favor the communication ofinformation over style and academic postulation—and those whodon't. Many blurbs such as this are written without a thoroughreading of the book. Not so in this case. I read it and love it. Isuggest you do the same." —Richard Saul Wurman "This handsome, clearly organized book is itself a prime exampleof the effective presentation of complex visual information." —eg magazine "It is a dream book, we were waiting for…on the field ofinformation. On top of the incredible amount of presented knowledgethis is also a beautifully designed piece, very easy tofollow…" —Krzysztof Lenk, author of Mapping Websites:Digital Media Design "Making complicated information understandable is becoming thecrucial task facing designers in the 21st century. WithDesigning Information, Joel Katz has created what willsurely be an indispensable textbook on the subject." —Michael Bierut "Having had the pleasure of a sneak preview, I can only say thatthis is a magnificent achievement: a combination of intelligenttext, fascinating insights and - oh yes - graphics. Congratulationsto Joel." —Judith Harris, author of Pompeii Awakened: A Storyof Rediscovery Designing Information shows designers in all fields -from user-interface design to architecture and engineering - how todesign complex data and information for meaning, relevance, andclarity. Written by a worldwide authority on the visualization ofcomplex information, this full-color, heavily illustrated guideprovides real-life problems and examples as well as hypotheticaland historical examples, demonstrating the conceptual and pragmaticaspects of human factors-driven information design. Both successfuland failed design examples are included to help readers understandthe principles under discussion.

Joel Katz

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