Johannes Ledolter

Robert V. Hogg

Engineering Statistics

Lea S. VanderVelde

Researchers in the social sciences and beyond are dealing more and more with massive quantities of text data requiring analysis, from historical letters to the constant stream of content in social media. Traditional texts on statistical analysis have focused on numbers, but this book will provide a practical introduction to the quantitative analysis of textual data. Using up-to-date R methods, this book will take readers through the text analysis process, from text mining and pre-processing the text to final analysis. It includes two major case studies using historical and more contemporary text data to demonstrate the practical applications of these methods. Currently, there is no introductory how-to book on textual data analysis with R that is up-to-date and applicable across the social sciences. Code and a variety of additional resources are available on an accompanying website for the book at: https://www.biz.uiowa.edu/faculty/jledolter/analyzing-textual-information/.

From Words to Meanings through Numbers

Analyzing Textual Information

Collecting, analyzing, and extracting valuable information froma large amount of data requires easily accessible, robust,computational and analytical tools. Data Mining and BusinessAnalytics with R utilizes the open source software R for theanalysis, exploration, and simplification of large high-dimensionaldata sets. As a result, readers are provided with the neededguidance to model and interpret complicated data and become adeptat building powerful models for prediction and classification. Highlighting both underlying concepts and practicalcomputational skills, Data Mining and Business Analytics withR begins with coverage of standard linear regression and theimportance of parsimony in statistical modeling. The book includesimportant topics such as penalty-based variable selection (LASSO);logistic regression; regression and classification trees;clustering; principal components and partial least squares; and theanalysis of text and network data. In addition, the bookpresents: • A thorough discussion and extensive demonstration of thetheory behind the most useful data mining tools • Illustrations of how to use the outlined concepts inreal-world situations • Readily available additional data sets and related Rcode allowing readers to apply their own analyses to the discussedmaterials • Numerous exercises to help readers with computing skillsand deepen their understanding of the material Data Mining and Business Analytics with R is an excellentgraduate-level textbook for courses on data mining and businessanalytics. The book is also a valuable reference for practitionerswho collect and analyze data in the fields of finance, operationsmanagement, marketing, and the information sciences.

Johannes Ledolter

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