John A. Davis

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

How Branding Adds Value

Competitive Success

Kelin E. Gersick

Marion McCollom Hampton

Ivan Lansberg

Examines the structure and management of family-owned businesses, from small companies to multinational conglomerates, discussing how they differ from public companies and how they move through generational changes in leadership

Life Cycles of the Family Business

Generation to Generation

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.

110+ Key Metrics Every Marketer Needs

Measuring Marketing

Jessica Zutz Hilbert

This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports

Creating Long Term Value

Sports Marketing

The Effect of VRA's on the Domestic Steel Industry

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

How Sports Marketing Builds Strong Brands

The Olympic Games Effect

A Story of Woman's Life in China

The Chinese Slave-girl

""Prussian Blue is a bold fictional account of terrorism and chaos to life described in frightening realism. The novel has lots of action, and thought-provoking ideology, with mounting suspense. Prussian Blue is politically explosive."" - Reader Views

Prussian Blue Crisis

Prussian Blue Revenge

Naples and Napoleon rewrites the history of Italy in the age of the European revolutions from the perspective of the South. In contrast to later images of southern backwardness and immobility, Davis portrays the South as a precocious theatre for political and economic upheavals that sooner or later would challenge the survival of all the pre-Unification states. Focusing on the years of French rule from 1806 to 1815, when southern Italy became the arena for one of the most ambitious reform projects in Napoleonic Europe, Davis argues that this owed less to Napoleon than to the forces unleashed by the crisis of the Ancien Regime. However, an examination of the earlier Republic and the popular counter-revolutions of 1799, along with the later revolutions in Naples and Sicily in 1820-1, reveals that the impact of these changes was deeply contradictory. This major reinterpretation of the history of the South before Unification significantly reshapes our understanding of how the Italian states came to be unified, while Davis also shows why long after Unification not just the South but Italy as a whole would remain vulnerable to the continuing challenges of the new age

Southern Italy and the European Revolutions, 1780-1860

Naples and Napoleon

The Green Imperative

Sheila Kitzinger

A Study of the Environment in which Birth Takes Place with Special Reference to Home Confinements

The Place of Birth

North Korea continues to taunt the United States by detonating nuclear weapons and launching long-range missiles across the Pacific. This threat is suddenly overshadowed by the destruction of the US fleet by a group of highly coordinated Islamic terrorists as it sails through the Straits of Hormuz and into the Persian Gulf. As the crisis escalates, little attention is paid to several blue, bloated and grossly disfigured Asian sailors who wash ashore in Galveston, Texas. Likewise, the North Korean cargo ship 'Seoul' is able to slip into Whiskey Bay, Louisiana unnoticed, where she offloads her cargo: highly radioactive weapons of mass destruction. As more Asian sailors become deathly ill from the many weeks spent at sea in close proximity to their lethal cargo, they are transferred to a small hospital in Carencrow, Louisiana for treatment. Dr. Rex Bent, an emergency room physician, immediately becomes suspicious and notifies the proper authorities. With their coup de grace in jeopardy the extremists realize that not only Dr. Bent but also his wife and confidante, Sharon, must be eliminated without raising suspicion. Pursued and hounded like traitors who had betrayed their country, the Bents are in a race against time, determined to discover the significance of 'Prussian Blue'."

Prussian Blue

Steve Baca

The VCAP5-DCA Official Cert Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and enable you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending “Review Tasks” help you drill on key concepts you must know thoroughly. The VCAP5-DCA Official Cert Guide focuses specifically on the objectives for the VMware Certified Advanced Professional 5 — Data Center Administration. VMware Certified Instructors (VCI) Steve Baca and John Davis share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. The VCAP5-DCA Official Cert Guide is part of a recommended learning path from VMware that includes simulation and hands-on training from authorized VMware instructors and self-study products from VMware Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered worldwide, please visit www.vmware.com/training.

VMware Certified Advanced Professional 5- Data Center Administration

VCAP5-DCA Official Cert Guide

Marc Cerasini

Steve Oedekerk

When the adults of Retroville are abducted by aliens from the planet Yolkus, Jimmy Neutron and his friends set out to rescue them.

John A. Davis

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