John Carlton

Kick-Ass Copywriting Secrets of a Marketing Rebel

As soon as the Web became viable for entrepreneur marketers in the early 2000's, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers...... as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online.This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you're about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments... and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up.If you have a great product or service, then shame on you if you don't learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It's your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest.About the author:John Carlton's notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:He started out as the "bad boy" freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn't pull off (because they didn't understand street-level salesmanship)... He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)... while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)... And he pioneered the now-common use of killer "old school" persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John's been called "the most respected and ripped-off copywriting wizard alive", because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the "go-to-teacher" for helping entrepreneurs learn how to craft ads that get results. His first book, "Kick-Ass Copywriting Secrets of a Marketing Rebel", is still cited as a primary resource by the best writers working today.

The Entrepreneur's Guide to Getting Your Shit Together

Simple Success Secrets No One Told You About

Propulsion technology is a complex, multidisciplinary topic with design, construction, operational and research implications. Bringing together a wealth of disparate information from the field, Marine Propellers and Propulsion provides comprehensive and cutting edge coverage to equip marine engineers, naval architects and anyone involved in propulsion and hydrodynamics with the knowledge needed to do the job. Drawing on experience from a long and varied career in consultancy, research, design and technical investigation, author John Carlton breaks the subject into three main sections - hydrodynamic theory, materials and mechanical considerations, and design, operation and performance. Connecting essential theory to practical problems in design, analysis and operational efficiency, Marine Propellers and Propulsion is an invaluable resource, packed with hard-won insights, detailed specifications and data. The most complete book available on marine propellers, fully updated and revised, with new chapters on propulsion in ice and high speed propellers. Gathers together otherwise disparate material on the theory and practice of propulsion technology from the past 40 years’ development, including the latest developments in improving efficiency. Written by a leading expert on propeller technology, essential for students, marine engineers and naval architects involved in propulsion and hydrodynamics.

Marine Propellers and Propulsion

Paul Jukes

Yoo-Sang Choo

The Encyclopedia of Maritime and Offshore Engineering (EMOE) provides an unparalleled major reference work covering the design, construction and operation of ships, offshore installations and other marine structures used for transportation, exploration and the exploitation of ocean-based resources including oil, gas and renewable energy. It embraces all of the disciplines of engineering and naval architecture that are found in the complementary marine and offshore industries. Advances in ship technology, the growth of the offshore energy sector, and increasing activities in arctic and ultra-deepwater environments all highlight the need for an up-to-date reference work on the proposed scale. Operational and regulatory aspects of maritime industries will also be included. The technical sections are supported by the appropriate theoretical background information: for example, hydrodynamics and numerical analysis methods of fluid and stress analysis. The full editorial team and contributing authors is drawn worldwide from renowned engineers, scientists and practitioners in both the academic an industrial sectors.

Encyclopedia of Maritime and Offshore Engineering

The early development of the screw propeller. Propeller geometry. The propeller environment. The ship wake field, propeller perfomance characteristics.

John Carlton

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