John Fiske

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.

Introduction to Communication Studies

Süleyman İrvan

İletişim çalışmalarına giriş

Şebnem Duran

Eski masalların ve batıl inançların karşılaştırmalı mitoloji tarafından incelenmesi

Mitler ve mitleri yapanlar

Este texto, é uma introdução às principais correntes do estudo da comunicação. Destina-se a estudantes que se iniciam neste estudo e a pessoas que se interessam pelo fenómeno comunicativo. Delineia um leque de métodos para analisar exemplos de comunicação e descreve as teorias que os sustentam.

Introdução ao estudo da comunicação

'Understanding Popular Culture' takes an approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant in the 21st century. Fiske differentiates between mass culture - the cultural 'products' put out by an industrialized, capitalist society - and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture's attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture's evasions and manipulations of these attempts.

Understanding Popular Culture

The War of Independence, by John Fiske

The American Revolution

"American Political Ideas Viewed from the Standpoint of Universal History" by John Fiske. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

American Political Ideas Viewed from the Standpoint of Universal History

Historical Works ...: New France and New England

Myths and myth-makers

The Dutch and Quaker Colonies in America

James Grant Wilson

Appleton's Cyclopædia of American Biography

LC copy incomplete: v. 12 only. Vols. 1-4. Outlines of cosmic philosophy -- v. 5 Myths and myth-makers -- v. 6. The unseen world and other essays -- v. 7. Excursions of an evolutionist -- v. 8. Darwinism and other essays -- v. 9. Studies in religion -- v. 10. A century of science -- v. 11. The Mississippi Valley in the Civil War -- v. 12. Civil government in the United States.

John Fiske

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