John Howkins

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules include: Invent yourself. Be unique Own your ideas. Understand copyright and patents Know when to work alone, and when in a group Learn endlessly. Borrow, reinvent and recycle Exploit fame and celebrity Know when to break the rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

How People Make Money from Ideas

The Creative Economy

Bronislaw Malinowski

The main question of our age is how we live our lives. As we struggle with this question, we face others. How do we handle ideas and knowledge, both our own and those of others? What relationship to ideas do we want? Whose ideas do we want to be surrounded by? Where do we want to think? Most choose, or have the choice made for them, according to what family, colleagues, and friends do and say and what we read about, and a more or less rational calculation of the odds. Modern ecology results from the shift in thinking generated by quantum physics and systems theory, from the old view based on reductionism, mechanics, and fixed quantities to a new view based on holistic systems where qualities are contingent on the observer and on each other. This perception changes how people treat ideas and facts, certainties and uncertainties, and affects both art and science. Worldwide it is part of the process of understanding the current crisis in the environment, and the balance of economy, creativity, and control required in our response. The book's starting point is the growing role that information has played in industrial economies since the 1800s and especially in the last thirty years. It is an attempt to identify ecology of thinking and learning. It is also based on the need to escape from old, industrial ways and become more attuned to how people actually borrow, develop, and share ideas. Throughout the book, Howkins asks questions and offers signposts. He gives no guarantee that creative ecologies will be sustainable, but shows what should be aimed for.

Where Thinking Is a Proper Job

Creative Ecologies

Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.

Where Thinking is a Proper Job

A visionary exploration of the global futureof work and an essential framework for work/life growth in the era of the remote professional. 'John Howkins' books have proven clairvoyant; this new book is no exception. It is a must-read for innovation leaders.' Alice Loy, CEO and co-founder of Creative Startups The old models no longer apply. Work today depends on personal, subjective ideas which begin inside our heads and whose success depends on never-ending negotiations with what's going on inside other people's heads. It depends on attitudes and behaviours in small, smart, fast teams. Job descriptions, office structures and nine-to-five expectations have become optional. All the crucial moments – the thoughts and feelings that decide what we do – are invisible. How we manage this and make it visible determines how well we do, how we are paid and whether we enjoy our work. In Invisible Work, John Howkins explores how to discover purpose, autonomy and opportunity in this new isolated, yet connected, world. 'Fresh, original, powerful, profound and deeply practical.' Jeremy Hunter, founding director ofExecutive Mind Leadership Institute

John Howkins

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