Jonathan Auerbach

This book focuses on the intense intimacy between author and first-person narrator in the fictions of Poe, Hawthorne, and James in order to defend the beleaguered "I" in these works against the depersonalizing tendencies of postructuralism. In reaffirming the importance of the human subject for the study of narrative, Auerbach shows how the first person form, in particular, underscores fundamental problems of literary representation: how fictions come to be made, and the relation between these plots and the people who make them.

First-Person Fictions of Poe, Hawthorne, and James

The Romance of Failure

When Jack London died in 1916 at age forty, he was one of the most famous writers of his time. Eighty years later he remains one of the most widely read American authors in the world. The first major critical study of London to appear in a decade, Male Call analyzes the nature of his appeal by closely examining how the struggling young writer sought to promote himself in his early work as a sympathetic, romantic man of letters whose charismatic masculinity could carry more significance than his words themselves. Jonathan Auerbach shows that London's personal identity was not a basis of his literary success, but rather a consequence of it. Unlike previous studies of London that are driven by the author's biography, Male Call examines how London carefully invented a trademark "self" in order to gain access to a rapidly expanding popular magazine and book market that craved authenticity, celebrity, power, and personality. Auerbach demonstrates that only one fact of London's life truly shaped his art: his passionate desire to become a successful author. Whether imagining himself in stories and novels as a white man on trail in the Yukon, a sled dog, a tramp, or a professor; or engaging questions of manhood and mastery in terms of work, race, politics, class, or sexuality, London created a public persona for the purpose of exploiting the conventions of the publishing world and marketplace. Revising critical commonplaces about both Jack London's work and the meaning of "nature" within literary naturalism and turn-of-the-century ideologies of masculinity, Auerbach's analysis intriguingly complicates our view of London and sheds light on our own postmodern preoccupation with celebrity. Male Call will attract readers with an interest in American studies, American literature, gender studies, and cultural studies.

Becoming Jack London

Male Call

Auerbach places the body at the center of cinema's first decade of emergence and challenges the idea that for early audiences, the new medium's fascination rested on visual spectacle for its own sake.

Early Cinema’s Incarnations

Body Shots

This original and compelling book places the body at the center of cinema's first decade of emergence and challenges the idea that for early audiences, the new medium's fascination rested on visual spectacle for its own sake. Instead, as Jonathan Auerbach argues, it was the human form in motion that most profoundly shaped early cinema. Situating his discussion in a political and historical context, Auerbach begins his analysis with films that reveal striking anxieties and preoccupations about persons on public display—both exceptional figures, such as 1896 presidential candidate William McKinley, and ordinary people caught by the movie camera in their daily routines. The result is a sharp, unique, and groundbreaking way to consider the turn-of-the-twentieth-century American incarnation of cinema itself.

First-person Fictions of Poe, Hawthorne, and James

Angus Dawson

Asia

The Granularity of Growth?

When Jack London died in 1916 at age forty, he was one of the most famous writers of his time. Eighty years later he remains one of the most widely read American authors in the world. The first major critical study of London to appear in a decade,Male Call analyzes the nature of his appeal by closely examining how the struggling young writer sought to promote himself in his early work as a sympathetic, romantic man of letters whose charismatic masculinity could carry more significance than his words themselves. Jonathan Auerbach shows that London's personal identity was not a basis of his literary success, but rather a consequence of it. Unlike previous studies of London that are driven by the author's biography,Male Call examines how London carefully invented a trademark “self” in order to gain access to a rapidly expanding popular magazine and book market that craved authenticity, celebrity, power, and personality. Auerbach demonstrates that only one fact of London's life truly shaped his art: his passionate desire to become a successful author. Whether imagining himself in stories and novels as a white man on trail in the Yukon, a sled dog, a tramp, or a professor; or engaging questions of manhood and mastery in terms of work, race, politics, class, or sexuality, London created a public persona for the purpose of exploiting the conventions of the publishing world and marketplace. Revising critical commonplaces about both Jack London's work and the meaning of “nature” within literary naturalism and turn-of-the-century ideologies of masculinity, Auerbach's analysis intriguingly complicates our view of London and sheds light on our own postmodern preoccupation with celebrity. Male Call will attract readers with an interest in American studies, American literature, gender studies, and cultural studies.

Russ Castronovo

Derived from the word "to propagate," the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creation and widespread dissemination of attitudes, images, and beliefs. Much larger than its pejorative connotations suggest, propaganda can more neutrally be understood as a central means of organizing and shaping thought and perception, a practice that has been a pervasive feature of the twentieth century and that touches on many fields. It has been seen as both a positive and negative force, although abuses under the Third Reich and during the Cold War have caused the term to stand in, most recently, as a synonym for untruth and brazen manipulation. Propaganda analysis of the 1950s to 1989 too often took the form of empirical studies about the efficacy of specific methods, with larger questions about the purposes and patterns of mass persuasion remaining unanswered. In the present moment where globalization and transnationality are arguably as important as older nation forms, when media enjoy near ubiquity throughout the globe, when various fundamentalisms are ascendant, and when debates rage about neoliberalism, it is urgent that we have an up-to-date resource that considers propaganda as a force of culture writ large. The handbook will include twenty-two essays by leading scholars from a variety of disciplines, divided into three sections. In addition to dealing with the thorny question of definition, the handbook will take up an expansive set of assumptions and a full range of approaches that move propaganda beyond political campaigns and warfare to examine a wide array of cultural contexts and practices.

Jonathan Auerbach

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