Jonnie Hughes

Colin Butfield

An empowering and practical handbook for young changemakers who want to save the planet! Published in collaboration with the prestigious Earthshot Prize, featuring an introduction from HRH Prince William and contributions from environmental activists including Sir David Attenborough, Christiana Figueres and Shailene Woodley.
'Our planet is the only home we have, and we must think big and dream bigger if we are to protect it.'- HRH Prince William
The mission is simple: to repair our planet.
Our home is in trouble. The good news is we can fix it - but we need YOUR help. So let's put our heads together and dream up ways to BUILD, CREATE and SHOUT about solutions to repair our planet.
In the Earthshot Handbook for Future Dreamers and Thinkers, young readers will travel round the world, celebrating the diverse and rich habitats, amazing animals and wonderful landscapes that make up our planet. They'll learn about the problems and challenges facing those habitats. They will meet Earthshot innovators, entrepreneurs and game changers from the past and present from Wangari Maathai to David Attenborough. And importantly, they'll discover how they can become the changemakers of the future, helping to develop solutions to the world's biggest problems. Because even the smallest idea or Earthshot, has the power to change everything.
Full of simple practical things young people can do or make to help save the planet, even from home, as well as big ideas and contributions from people around the globe, this is the ultimate handbook for future innovators and activists who want to make a difference.

The Earthshot Prize: A Handbook for Dreamers and Thinkers: Solutions to Repair Our Planet

the evolution of ideas (and ourselves)

On the origin of tepees

David Attenborough

mé svědectví a vize pro budoucnost

Život na naší planetě

Why do some ideas spread, while others die off? Does human culture have its very own “survival of the fittest”? And if so, does that explain why our species is so different from the rest of life on Earth? Throughout history, we humans have prided ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. After all, ideas do appear to have a life of their own. And it is they, not us, that benefit most when they are spread. Many biologists have already come to the opinion that our genes are selfish entities, tricking us into helping them to reproduce. Is it the same with our ideas? Jonnie Hughes, a science writer and documentary filmmaker, investigates the evolution of ideas in order to find out. Adopting the role of a cultural Charles Darwin, Hughes heads off, with his brother in tow, across the Midwest to observe firsthand the natural history of ideas—the patterns of their variation, inheritance, and selection in the cultural landscape. In place of Darwin’s oceanic islands, Hughes visits the “mind islands” of Native American tribes. Instead of finches, Hughes searches for signs of natural selection among the tepees. With a knack for finding the humor in the quirks of the American cultural landscape, Hughes takes us on a tour from the Mall of America in Minneapolis to what he calls the “maul” of America—Custer’s last stand—stopping at road-sides and discoursing on sandwiches, the shape of cowboy hats, the evolution of barn roofs, the 28.99 wording of jokes, the wearing of moustaches, and, of course, the telling features from tepees of different tribes. Original, witty, and engaging, On the Origin of Tepees offers a fresh way of understanding both our ideas and ourselves.

The Evolution of Ideas (and Ourselves)

On the Origin of Tepees

The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the world's best solutions and one shared goal - to save our planet. It's not too late, but we need collective action now. The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to: · Protect and Restore Nature · Clean our Air · Revive our Oceans · Build a Waste-Free World · Fix our Climate EARTHSHOT: HOW TO SAVE OUR PLANET is the first definitive book about how these goals can tackle the environmental crisis, from rainforests to coral reefs, via wilderness, cities and in our own homes. It is a critical contribution to the most important story of the decade.

How to Save Our Planet

Earthshot

We humans pride ourselves on our capacity to have ideas, but perhaps this pride is misplaced. Perhaps ideas have us. After all, ideas do appear to have a life of their own. Many biologists have already come to the opinion that our genes are selfish entities, tricking us into helping them to reproduce. Is it the same with our ideas? Jonnie Hughes, a science writer and documentary filmmaker, investigates the evolution of ideas in order to find out. Adopting the role of a cultural Charles Darwin, Hughes heads off, with his brother in tow, across the Midwest to observe firsthand the natural history of ideas--the patterns of their variation, inheritance, and selection in the cultural landscape. In place of Darwin's oceanic islands, Hughes visits the "mind islands" of Native American tribes. Instead of finches, Hughes searches for signs of natural selection among the tepees.--From publisher description.

Jonnie Hughes

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