Jorge Frascara

Diseño Gráfico y Comunicación

The social sciences have a distinctive contribution to make to the understanding and handling of design issues, both in product and systems design and in the design of the built environment. The role of cognitive psychology, particularly ergonomics, to the design process has traditionally been well appreciated. Because it provides important insight

Making Connections

Design and the Social Sciences

¿Qué es el diseño de información

Diseño Grafico Para la Gente

The social sciences have a distinctive contribution to make to the understanding and handling of design issues, both in product and systems design and in the design of the built environment. The role of cognitive psychology, particularly ergonomics, to the design process has traditionally been well appreciated. Because it provides important insights into the way people process information cognitively, it is a powerful tool for the design of usable products, buildings and systems. This book explores the disciplines of social psychology, sociology and anthropology, which provide techniques for investigating the relationships between people and design, in assessing the role that products and the built environment play in peoples lives and in setting product requirements based on this understanding. These include ergonomic user requirements, such as usability and accessibility, and also functional and aesthetic issues which will determine the overall quality of a design in terms of how it is experienced. This means looking at the functional and ergonomic properties of a design and going beyond to issues relating to the fit of the design to the lifestyle and aspirations of those who experience it. Written by specialists working at the front line in the consumer product industries - as well as by designers and applied theorists - the book describes new ways of understanding product development, innovation and design. Methods for the incorporation of user population in the design process are discussed and notions of use and experience, instead of forms and materials, serve as a basis to present the design of consumer products under a totally new light.

Information design empowers people to attain their goals. It is centred on users, based on evidence, and oriented to results. It contributes to a vast range of activities that people engage with every day, from simple things such as understanding phone bills or operating a washing machine, to more complex ones such as managing emergency response web based systems, controlling a power plant, or flying an airliner. Good quality information design facilitates these tasks. Experts with several decades of practice alongside younger designers report on research and design methods and present case studies in practice and education, discussing processes, audiences, objectives, and results. The twenty eight authors come from diverse fields of design practice, but also from the study of cognition and language, forming a volume that deals with theory, history, practice, and education. This book is for document designers and writers, for communication managers and computer programmers, for design educators and social scientists, for people that in their everyday professional activity are connected with the planning or crafting of communications aimed at informing or instructing. In business, government, or education we live constantly challenged by the volume of information flow. This book demonstrates how leaders in the field make information attractive, accessible, understandable, and usable.

Information Design as Principled Action: Making Information Accessible, Relevant, Understandable, and Usable

Dietmar Winkler

Jan van Toorn

Bernd Meurer

This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.

Mass Communication And Social Change

User-Centred Graphic Design

Rubén Fontana

Juan Andralis

This series explores architecture; furniture; and interior, graphic, and industrial design with the intention of reflecting the wealth and diversity found in the extensive panorama of contemporary design. Featured designers are chosen on the basis of their originality and their accomplishments. Each book starts with an introductory essay by a well-known critic or designer. The designers themselves stylize the presentation and decide what material will be included -- therefore presenting not only a reference text, but also exhibiting another aspect of the designer's creative vision.

This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. Book jacket.

Jorge Frascara

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