Jos Joosten

Christoph Parry

The Echo of Die Blechtrommel in Europe presents an overview of the critical reception of G

Studies on the Reception of Günter Grass's The Tin Drum

The Echo of Die Blechtrommel in Europe

Thomas Vaessens

Overzicht van de postmodernistische avant-garde in de hedendaagse Nederlandse en Vlaamse poëzie.

Postmoderne poëzie in Nederland en Vlaanderen

Helleke van den Braber

Jeroen Dera

Maarten Steenmeijer

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Jos Joosten

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