Joseph J. Romm

This book reveals the tricks of the best communicators throughout history.

Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

Language Intelligence

"This book offers the most up-to-date examination of climate change's foundational science, implications for our future, and clean energy solutions that can mitigate its effects"--Back cover.

What Everyone Needs to Know

Climate Change

"Everyone needs to understand how climate change will directly affect their lives and the lives of their family in the years to come. This is the first general audience book aimed at giving you and your family the knowledge you need to know to navigate your future"--

Romm takes a hard look at the practical difficulties of transitioning to a hydrogen economy, and reveals why neither government policy nor business investment should be based on the belief that hydrogen cars will have meaningful commercial success in the near or medium term.

Fact and Fiction in the Race to Save the Climate

The Hype About Hydrogen

In 2009, Rolling Stone named Joe Romm to its list of "100 People Who Are Changing America." Romm is a climate expert, physicist, energy consultant, and former official in the Department of Energy. But it’s his influential blog, one of the "Top Fifteen Green Websites" according to Time magazine, that’s caught national attention. Climate change is far more urgent than people understand, Romm says, and traditional media, scientists, and politicians are missing the story. Straight Up draws on Romm’s most important posts to explain the dangers of and solutions to climate change that you won’t find in newspapers, in journals, or on T.V. Compared to coverage of Jay-Z or the latest philandering politician, climate change makes up a pathetically small share of news reports. And when journalists do try to tackle this complex issue, they often lack the background to tell the full story. Despite the dearth of reporting, polls show that two in five Americans think the press is actually exaggerating the threat of climate change. That gives Big Oil, and others with a vested interest in the status quo, a huge opportunity to mislead the public. Romm cuts through the misinformation and presents the truth about humanity’s most dire threat. His analysis is based on sophisticated knowledge of renewable technologies, climate impacts, and government policy, written in a style everyone can understand. Romm shows how a 20 percent reduction in global emissions over the next quarter century could improve the economy; how we can replace most coal and with what technologies; why Sarah Palin wears a polar bear pin; and why controversial, emerging technologies like biochar have to be part of the solution. The ultimate solution, Romm argues, is bigger than any individual technology: it’s citizen action. Without public pressure, Washington and industry don’t budge. With it, our grandkids might just have a habitable place to live. “The Web’s most influential climate-change blogger” and “Hero of the Environment 2009” —Time Magazine “I trust Joe Romm on climate.” —Paul Krugman, New York Times “America’s fiercest climate-change activist-blogger” and one of “The 100 People Who Are Changing America” — Rolling Stone “One of the most influential energy and environmental policy makers in the Obama era” — U.S. News & World Report “The indispensable blog” —Thomas Friedman, New York Times “One of the most influential energy and environmental policy makers in the Obama era” — U.S. News & World Report “The indispensable blog” —Thomas Friedman, New York Times

America's Fiercest Climate Blogger Takes on the Status Quo Media, Politicians, and Clean Energy Solutions

Straight Up

Despite ongoing negotiations, consensus has not yet been reached on what action will be taken to combat global warming. A number of companies have looked beyond the current stalemate to see the prospect of reducing greenhouse-gas emissions not as a roadblock to growth and innovation but as a unique opportunity to increase profits and productivity. These "cool" companies understand the strategic importance of reducing heat-trapping emissions and have worked to cut their emissions by fifty percent or more. In the process, they have not only reduced their energy bill, but have increased their productivity, sometimes dramatically.In Cool Companies, energy expert Joseph Romm describes the experiences of these remarkable firms, as he presents more than fifty case studies in which bottom line improvements have been achieved by improving processes, increasing energy efficiency, and adopting new technologies. Romm places efforts to reduce emissions in the context of proven corporate strategies, showing managers how they can build or retrofit their operations with the latest technologies to reduce emissions and achieve quick returns on the investment. Case studies explain: the concept of "lean production" and why systematic efforts to reduce emissions so often lead to productivity gains how changes in office and building design can significantly increase productivity, greatly compounding gains achieved from increased energy efficiency options for "cool" power -- from cogeneration to solar, wind, and geothermal energy energy efficiency in manufacturing, including motors and motor systems, steam, and process energyIn profiling successful companies such as DuPont, 3M, Compaq, Xerox, Toyota, Verifone, Perkin-Elmer, and Centerplex, among many others, Cool Companies turns on its head the notion that the effort to combat global warming will come with massive costs to the industrial sector. It is a unique and essential business book for anyone concerned with increasing profits and productivity while reducing greenhouse gas emissions.

Joseph J. Romm

About

Books

Join the club