Joseph McCormack

Get heard by being clear and concise The only way to survive in business today is to be a leancommunicator. Busy executives expect you to respect and managetheir time more effectively than ever. You need to do thegroundwork to make your message tight and to the point. The averageprofessional receives 304 emails per week and checks theirsmartphones 36 times an hour and 38 hours a week. This inattentionhas spread to every part of life. The average attention span hasshrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention,interruptions, and impatience that every professional faces. Hisproven B.R.I.E.F. approach, which stands for Background, Relevance,Information, Ending, and Follow up, helps simplify and clarifycomplex communication. BRIEF will help yousummarize lengthy information, tell a short story, harness thepower of infographics and videos, and turn monologue presentationsinto controlled conversations. Details the B.R.I.E.F. approach to distilling your message intoa brief presentation Written by the founder and CEO of Sheffield Marketing Partners,which specializes in message and narrative development, who is alsoa recognized expert in Narrative Mapping, a technique that helpsclients achieve a clearer and more concise message Long story short: BRIEF will help you gain themuscle you need to eliminate wasteful words and stand out from therest. Be better. Be brief.

Make a Bigger Impact by Saying Less

Brief

Teaches managers and leaders to cut through the static and hone their focusing skills In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief—the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you: Apply effective, real-world techniques to hone your focus and reduce interference Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army Understand how modern technology can actually strengthen your focus if used correctly Avoid becoming a casualty of “weapons of mass distraction” Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

Living and Leading When Nobody Can Focus

Noise

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The story begins in the waning months of World War II. Attempting a rendezvous with a Brazilian freighter, a German U-boat is sunk by a stray mine off the Southern coast of Nova Scotia. All hands go down with the exception of the First Officer, one Oberlieutenant Eric Staedtler and Herr Gottlieb, an S.S. Officer traveling as a civilian. After Gottlieb dies of a head injury, Eric examines the contents of the attachi case which has been Gottlieb's constant companion throughout their voyage and discovers that it contains a fortune in diamonds. Weeks later Eric drifts close to shore on the coast of Maine and is rescued by a fisherman. He manages to bury the briefcase before he is picked up by the authorities. Taken to a Naval hospital to be treated for exposure, exhaustion and a head injury, he is befriended by one of the nurses. Confronted by the reality that he is not going to survive, as his health fails, he conceals within his personal belongings, a letter to his wife Elsa and a map showing the location of the diamonds. He solicits from his nurse a vow that, after the war, she will see that his family receives his personal effects. After the war the nurse learns that Eric's wife was apparently killed in an Allied bombing raid and his daughter, Inge, is in an orphanage not far from their home town. She sends Eric's personal effects to Inge and the two become pen pals. Some years later Inge receives a scholarship to the University of Munich where she meets and dates a handsome civil service worker, Helmut Reuter. One evening, in a heated argument with him the letter and map are inadvertently revealed. Thus begins a romantic adventure that involves three continents, passionate love, treacherous journeys, corrupt law officials, cunning adversaries and unscrupulous war criminals.

Joseph McCormack

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