Joseph Sassoon

Inside an Authoritarian Regime

Saddam Hussein's Ba'th Party

A spectacular generational saga of the making (and undoing) of a family dynasty: the riveting untold story of the gilded Jewish Bagdadi Sassoons, who built a vast empire through global finance and trade—cotton, opium, shipping, banking—that reached across three continents and ultimately changed the destinies of nations. With full access to rare family photographs and archives. “Engaging...compelling...well-paced and supremely satisfying. ”—The New York Times They were one of the richest families in the world for two hundred years, from the 19th century to the 20th, and were known as ‘the Rothschilds of the East.’ Mesopotamian in origin, and for more than forty years the chief treasurers to the pashas of Baghdad and Basra, they were forced to flee to Bushir on the Persian Gulf; David Sassoon and sons starting over with nothing, and beginning to trade in India in cotton and opium. The Sassoons soon were building textile mills and factories, and setting up branches in shipping in China, and expanding beyond, to Japan, and further west, to Paris and London. They became members of British parliament; were knighted; and owned and edited Britain’s leading newspapers, including The Sunday Times and The Observer. And in 1887, the exalted dynasty of Sassoon joined forces with the banking empire of Rothschild and were soon joined by marriage, fusing together two of the biggest Jewish commerce and banking families in the world. Against the monumental canvas of two centuries of the Ottoman Empire and the changing face of the Far East, across Europe and Great Britain during the time of its farthest reach, Joseph Sassoon gives us a riveting generational saga of the making of this magnificent family dynasty.

The Great Global Merchants and the Making of an Empire

The Sassoons

The Ba'th Party came to power in 1968 and remained for thirty-five years, until the 2003 US invasion. Under the leadership of Saddam Hussein, who became president of Iraq in 1979, a powerful authoritarian regime was created based on a system of violence and an extraordinary surveillance network, as well as reward schemes and incentives for supporters of the party. The true horrors of this regime have been exposed for the first time through a massive archive of government documents captured by the United States after the fall of Saddam Hussein. It is these documents that form the basis of this extraordinarily revealing book and that have been translated and analyzed by Joseph Sassoon, an Iraqi-born scholar and seasoned commentator on the Middle East. They uncover the secrets of the innermost workings of Hussein's Revolutionary Command Council, how the party was structured, how it operated via its network of informers and how the system of rewards functioned.

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.

Economic Policy in Iraq, 1932-1950

In this the first volume of a proposed three-part series devoted to the idea & implementation of a world federalist order, Joseph Sassoon offers what he considers to be a prerequisite to the type of political structure entailed by world federalism; namely a comprehensive value system derived from the true nature of the human organism, & a technology designed to lead to maximal self-acualization of the individual in society-to the fufilment in other words, of individual potentials & capacities in the greatest measure possible. The result of a unique & lengthy research, the author presents a new & radical theory of self-actualization, & with a clear & comprehensive technology aimed at enhancing the likelihood of self-realization, & bounded by a humanistic code of morals distilled from civilization's great faiths, philosophies & political systems. It is in short a text of ontopsychology-the psychology of health as distinct from that of disorder-& hence the only basis for a new order in a shrinking planet moving towards unity. "Sassoon's title will prove a delight to any who want studious, well-presented & exciting new theories of world government & psychological health."--The Midwest Book Review.

Theory and Technology

Self-actualization

Alberto Maestri

Pietro Polsinelli

Gamification, storytelling e game design per progetti innovativi

Giochi da prendere sul serio. Gamification, storytelling e game design per progetti innovativi

The astonishing story of the Sassoons, one of the nineteenth century's preeminent commercial families and 'the Rothschilds of the East' The Sassoons were one of the great business dynasties of the nineteenth century, as eminent as traders as the Rothschilds were bankers. This book reveals the secrets behind the family's phenomenal success: how a handful of Jewish exiles from Ottoman Baghdad forged a mercantile juggernaut from their new home in colonial Bombay, the vast network of agents, informants and politicians they built, and the way they came to bridge East and West, culturally as well as commercially. As one competitor remarked, 'silver and gold, silks, gums and spices, opium and cotton, wool and wheat - whatever moves over sea or land feels the hand or bears the mark of Sassoon & Co.' Drawing for the first time on the vast family archives, Joseph Sassoon brings vividly to life a succession of remarkable characters. From a single generation: Flora, the first woman to steer a major global business, Siegfried, the poet, and Victor, the tycoon who drew the stars of Hollywood's silent era to his skyscraper in Shanghai. Through the lives these ambitious figures built for themselves in London, Bombay and beyond, the reader is drawn into a captivating world of politics and power, innovation and intrigue, high society and empire. The Global Merchants is thus at once an intimate portrait of a single family and a panorama of the hundred and thirty years of their prominence: from the Opium Wars and opening of China to the American Civil War, the establishment of the British Raj to India's independence. Together these give a fresh perspective on the evolution of one of the defining forces of their age and the present: globalization. The Sassoons were variously its agents, advocates and casualties, and watching them moving through the world, we perceive the making of our own.

The Enterprise and Extravagance of the Sassoon Dynasty

The Global Merchants

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Web storytelling. Costruire storie di marca nei social media

La Gamification è una cosa seria! Se ben progettata è capace di generare profonde e positive implicazioni nel marketing, nella comunicazione, nel business d’impresa e nei processi socio-istituzionali. Un testo pensato per tutti coloro che – manager

By examining the system of authoritarianism in eight Arab republics, Joseph Sassoon portrays life under these regimes and explores the mechanisms underpinning their resilience. How did the leadership in these countries create such enduring systems? What was the economic system that prolonged the regimes' longevity, but simultaneously led to their collapse? Why did these seemingly stable regimes begin to falter? This book seeks to answer these questions by utilizing the Iraqi archives and memoirs of those who were embedded in these republics: political leaders, ministers, generals, security agency chiefs, party members, and business people. Taking a thematic approach, the book begins in 1952 with the Egyptian Revolution and ends with the Arab uprisings of 2011. It seeks to deepen our understanding of the authoritarianism and coercive systems that prevailed in these countries and the difficult process of transition from authoritarianism that began after 2011.

Anatomy of Authoritarianism in the Arab Republics

Andrea Fontana

Ramon Soranzo

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Marketing Narrativo. Usare lo storytelling nel marketing contemporaneo

Examines the system of authoritarianism in eight Arab republics, including life under these regimes and the mechanisms underpinning their resilience.

A unique and revealing portrait of Saddam Hussein's Iraq which was every bit as authoritarian and brutal as Stalin's Russia or Mao's China.

Joseph Sassoon

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