Julian Ross

⭐⭐⭐⭐⭐50% Discount for Bookstores⭐⭐⭐⭐⭐ How Airbnb has disrupted the hospitality industry for unparalleled success―critical lessons that apply to any 21st Century business No one understands better than Julian Ross how businesses create and leverage world-class customer experiences. Over the past decade, Julian has guided businesses in human experience transformation and revealed how Starbucks, Zappos, Mercedes, and other top companies design and execute the strategies that made them the undisputed leaders of their industries. Now, Julian turns his attention to a major disrupter, Airbnb. In The Airbnb Way, he shows how innovative leaders have built a unique brand by inspiring and engaging a hospitality entrepreneur community―a feat unparalleled in the sharing economy. Inside, you'll find: - Airbnb's strategies and practices that drive customer engagement and loyalty - How to provide phenomenal customer service in the sharing economy - Proven principles for getting the most from all stakeholders―including those who share resources and services - Exclusive interviews with Airbnb leaders, hosts, and guests that provide invaluable information for your business The sharing economy is the future, but it introduces business challenges never before faced: How do you serve a broad range of customers across varying geographies through a distributed network of "partners? Airbnb has solved the puzzle, and Julian shows you all the pieces―and how they fit together.

The 5 Basic Steps No One Says for a Successful Business

Airbnb

Mariana Liz

Lúcia Nagib

Portuguese cinema has become increasingly prominent on the international film festival circuit, proving the country's size belies its cultural impact. From the prestige of directors Manoel de Oliveira, Pedro Costa and Miguel Gomes, to box-office hit La Cage Doree, aspects of Portuguese national cinema are widely visible although the output is comparatively small compared to European players like the UK, Germany and France. Considering this strange discrepancy prompts the question: how can Portuguese cinema be characterised and thought about in a global context? Accumulating expertise from an international group of scholars, this book investigates the shifting significance of the nation, Europe and the globe for the way in which Portuguese film is managed on the international stage. Chapters argue that film industry professionals and artisans must navigate complex globalised systems that inform their filmmaking decisions. Expectations from multi-cultural audiences, as well as demands from business investors and the criteria for critical accolades put pressure on Portuguese cinema to negotiate, for example, how far to retain national identities on screen and how to interact with `popular' and `art' film tropes and labels. Exploring themes typical of Portuguese visual culture - including social exclusion and unemployment, issues of realism and authenticity, and addressing Portugal's postcolonial status - this book is a valuable study of interest to the ever-growing number of scholars looking outside the usual canons of European cinema, and those researching the ongoing implications of national cinema's global networks.

Julian Ross

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