Sue Apfelbaum

Juliette Cezzar

DIVThere's never been a more rewarding and challenging time to be designing reading experiences. How we create magazines, newspapers, journals, blogs, and any other periodical, whether print or digital, is as much influenced by time-tested principles as by recent thinking about readers and how they're engaging with content. How do designers respond to the need for a continuous experience across media as technology continues to evolve? What are the opportunities for print in this new landscape where information is everywhere? /divDIVThis series of conversations, case studies, and elementary principles is an essential guide for both advanced design students and editorial designers seeking to broaden their practice. The book combines the wisdom of experts in a variety of roles, visual examples from publications with a variety of approaches to the contemporary publishing landscape, and a set of plain-spoken elements essential to editorial design on every platform. /divFeaturing case studies on publications such as Bloomberg Businessweek, BuzzFeed, The Guardian, Huffington Post, New York Magazine, The New Republic, Paper, Pitchfork, Vanity Fair Italia, and more.

A Primer for Print, Web, and Mobile

Designing the Editorial Experience

What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.

Juliette Cezzar

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