Justin O'Brien

Philip Malcolm Waller Thody

Albert Camus

Camus' diary and random notes which provided material for his later fiction

Notebooks, 1935-1951

Marcel Proust

Presents the first book of Proust's monumental work "Remembrance of Things Past", introducing such themes as the destructive force of obsessive love, the allure and the consequences of transgressive sex, and the selective eye that shapes memories.

Swann's Way

André Gide

1889-1924

The Journals of Andre Gide, Vol 1

The collapse of trust can be found across all of our institutions but most of all in finance. This Element seeks to answer an existential question: how to rebuild trust in distrusting times? Integrity, responsibility and accountability must be embedded into corporate mission statements, values and codes of conduct. Through organisational and regulatory design across five interlocking themes - legal, regulatory, managerial, ethical and social. What is required is substantive rather than technical compliance; warranted rather than stated commitment to high ethical standards; effective deterrence strategies; enhanced accountability; and a shared commitment to risk within negotiated, binding and enforceable parameters.

The Regulation of Corporate Governance

Trust, Accountability and Purpose

Essays

Contemporary French Literature

Le Mythe de Sisyphe. The Myth of Sisyphus. Translated ... by Justin O'Brien

The French Literary Horizon

James M Landis – scholar, administrator, advocate and political adviser – is known for his seminal contribution to the creation of the modern system of market regulation in the USA. As a highly influential participant in the politics of the New Deal he drafted the statute which was to become the foundation for securities regulation in the US, and by extension the founding principle of financial market regulation across the world. He was also a complex and in some ways tragic figure, whose glittering career collapsed following the revelation that he had failed to pay tax for a five year period in the 1950s. The oversight was to cost possible elevation to the Supreme Court, forced prosecution and sentencing in 1963 to one month's imprisonment, commuted to forced hospitalisation, and subsequent suspension of licence to practise. This candid and revealing book sets his life in the context of his work as an academic, legislative draftsman, administrator and Dean of Harvard Law School. In rescuing from history Landis's battles and achievements in regulatory design, theory and practice, it speaks directly to the perennial problems in financial market regulation - how to deal with institutions deemed too big to fail, how to regulate the sale of complex financial instruments and what role can the professions play as gatekeepers of market integrity. It argues that in failing to learn from the lessons of history we limit the capacity of regulatory intervention to facilitate cultural change, without which contemporary responses to financial crises are destined to fail.

A Life on Fire

The Triumph, Tragedy and Lost Legacy of James M Landis

La Chute. The Fall ... Translated ... by Justin O'Brien

Xan Fielding

Les Possédés. The Possessed. A Play in Three Parts ... Based on the Novel by Feodor Dostoievsky. Translated ... by Justin O'Brien

Alexandra E. Upton

Vogue trained Emily Weiss created a USD 1.2 billion valued social media beauty business from scratch, spun out from her side project blog Into the Gloss. Weiss spotted a clear gap in the market for a fully integrated beauty advice community for real, rather than idealized, women. The vertically integrated Glossier brand used data analytics and insight gleaned from community posts and feedback to provide a powerful understanding of its audience. This enabled the development of compelling and highly engaging advice content and the capability to effectively identify unsatisfied product formulation needs.A bottom up, customer centric launch strategy using sophisticated search engine optimization, a strong focus on user experience, and a distinctive communications style all helped to differentiate the new brand of Glossier from its better known and better financed competitors. Weiss recognized early on that her company needed to maintain her blog's original voice and brand identity whilst simultaneously scaling up to fund investment in leading digital marketing tech. Through the application of insightful user generated content strategies, the Glossier management team were able to cut costs, build awareness, and maintain their voice in an authentic way. But, as big brands wised up to community based social marketing techniques and large influencers eyed lucrative direct-to-consumer beauty product brand extensions, could Emily Weiss's Glossier continue to be a trailblazing success?This student-academic, co-created case study uses only publicly available information. It is designed to encourage marketing students to appreciate how innovative search engine optimization practice and a powerful direct-to-consumer business model was used to scale a passion blog into a unicorn beauty community, by leveraging user generated content and peer-to-peer recommendation.

From Beauty Blog to Billion-dollar Brand Community

Glossier

Justin O'Brien

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