Kathleen R. Allen

An Entrepreneurial Approach

Launching New Ventures

Provides entrepreneurs with the tools to start a successful new venture in a global marketplace. This book is organised to follow the process of new venture creation, from recognising an opportunity to testing a business concept in the marketplace to creating a company, and implementing the concept through the writing of a business plan.

Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.

An Entrepreneurial Perspective

Growing and Managing a Small Business

LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Launching New Ventures: An Entrepreneurial Approach

Peter Economy

Richard Pettinger

Packed with info on today's hottest business trends Boost your management skills and put yourself on the fast track to success A graduate MBA programme gives you the business expertise you need for success. But what if you don't have the time or money to take a full MBA course? That's where this friendly guide comes in. Packed with UK and global examples of best practice in finance, marketing, entrepreneurship, e-commerce, and other business school topics, it's just what you need to turbocharge your career. * Motivate employees and build great teams * Understand financial fundamentals * Create effective marketing plans * Come out ahead in negotiations * Make the Internet work for you

Kathleen R. Allen

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