Kenny Moore

Examines the life and work of the famous track coach, including his team titles and record feats at the University of Oregon, his role in the 1972 Olympics, his founding of Nike, and his relationship with runner Steve Prefontaine.

The Story of Oregon's Legendary Coach and Nike's Co-founder

Bowerman and the Men of Oregon

Glenn Rifkin

Robert B. Catell

In a business era in which executives are taken away in handcuffsand corporate malfeasance and scandal dominates the businessheadlines, there is tremendous value in the stories of ethicalcompanies and spiritual business leaders. The CEO and theMonk is one such compelling story, the story of KeySpan, thenation?s fifth largest energy giant and a profitable, Fortune 500company, and the two KeySpan executives?one a former monk?whoseunique working relationship is based on something as simple andpowerful as "doing the right thing." This isn?t yet anotherprescriptive business guide written by breathless consultants. Itis a story about a real business and how two unusual and dedicatedhumanists can keep their eyes on profits and ethics at the sametime.

One Company's Journey to Profit and Purpose

The CEO and the Monk

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games With the full cooperation of the Bowerman family and Nike, plus years of taped interviews with friends, relatives, students, and competitors, two-time Olympic marathoner Kenny Moore--himself one of Bowerman's champion athletes--brilliantly re-creates the legendary track coach's life.

The Story of Oregon's Legendary Coach and Nike's Cofounder

In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies and spiritual business leaders. The CEO and the Monk is one such compelling story, the story of KeySpan, the nation?s fifth largest energy giant and a profitable, Fortune 500 company, and the two KeySpan executives?one a former monk?whose unique working relationship is based on something as simple and powerful as "doing the right thing." This isn?t yet another prescriptive business guide written by breathless consultants. It is a story about a real business and how two unusual and dedicated humanists can keep their eyes on profits and ethics at the same time.

Kenny Moore

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