Kevin Freiberg

Jackie Freiberg

Reveals the secrets of Southwest Airlines' success and describes the unusual and unexpected inner workings of one of America's biggest success stories

Southwest Airlines' Crazy Recipe for Business and Personal Success

Nuts!

Dain Dunston

Nanovation is a story of how a little car is teaching the world to think big. One dreary, rainy morning in India, Ratan Naval Tata, the Chairman of the Tata Group, was driving to work, right behind a family of four. It wasn’t an unfamiliar sight, all four of them crammed onto a single scooter, trying to get to school and work. Then it happened—a busy intersection, a slick road, and down they went, scooter one direction, family members the other. Fortunately, no one was seriously hurt because the congested traffic had been moving so slowly. But it gave new impetus to an idea Tata had been working on: as the chairman of a car company, how could he get Indian families off scooters and into something safer that they could afford? Today we have the answer, and it’s called the Nano, the least expensive—and arguably most significant—car in the world. Nanovation is not only the story of one car; it represents the leading edge of a revolution in business thinking and design that will have a profound effect on everything that comes after it, not just in the automotive industry, not just in India, but in every industry around the world.

How a Little Car Can Teach the World to Think Big and Act Bold

Nanovation

Revealing the secrets behind the success of Southwest Airlines, one of the world's most successful companies, this book expands on the unusual strategies employed. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. These nuts made flying an event. Today Southwest keeps air fares rock bottom by keeping costs low, satsifies customers by getting people and baggage to their destination on time, practices the Golden Rule at workand in the communities it serves and has the best productivity and safety records in the industry.

Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual. Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them: • James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets • Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times • James Goodnight of SAS, a world leader in intelligence software Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture. An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.

Companies that Blow the Doors off Business-as-usual

Guts!

DSN Do Something Now! Three simple letters. Three simple words that could change your organization—change your life. The scarcest resource in organizations right now is not money or talent or ideas or power; it's people who DO, people who add value and get things done. This book will inspire Dreamers to become Doers. Everyone wants to add value and this book shows you how.

Do Something Now!

The Chemistry of Winning and Losing in Baseball, Business and Life

Bochy Ball!

Do you have the eyes, the ears, and the hands to be a Nanovator? You're about to find out. In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor's venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata's imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time to get moving! Warning! Don't read this book unless you are ready to challenge management dogma, taken-for-granted assumptions, and outdated systems by asking "what if?" and "why not?" to some of your industry's toughest questions. But, if you're ready to revolutionize the products you make, the processes you use, and the companies you build, pull up a seat at the drafting table with the creators of the Nano, the most important car to roll off the assembly line in decades. Discover the thinking that bred their ingenuity and the leadership that encouraged them to overcome adversity, to take risks despite their fear of failure, and to innovate beyond their customer's wildest expectations. Endorsements: "If you're interested in stoking the fires of innovation and making a profit while making a difference, Nanovation is a must read." ?Indra K. Nooyi, chairman and CEO, PepsiCo "The Freiberg's deep dive into a company that transformed an entire industry is loaded with hands-on-advice- and a warning not to downsize your dreams!"- Gary Kelly, chairman, president and CEO, Southwest Airlines "Nanovation is for leaders who want to leave a lasting legacy in the world." ?Chris Connor, chairman and CEO, Shermin-Williams Company "Read Nanovation and learn what you can do to create an innovative culture in your organization." ?Ken Blanchard, co-author One Minute Manager, Full Steam Ahead, and Lead with LUV "Nanovation is a must read for any leader." ?Eric Danziger, CEO, Wyndham Hotel Group "Nanovation is for leaders who want to shake it up." ?Bruce Bochy, manager, 2010 World Champion San Francisco Giants "Vibrant and energetic, the passion of the authors reflects that of the innovators it chronicles...A practical guide for creating a radical culture of innovation." ?N.R. Narayana Murthy, founder-chairman and chief mentor, Infosys Ltd.

Kevin Freiberg

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