Kieran Flanagan

Kipp Bodnar

The marketing playbook that millions of companies adopted just broke — Loop reveals the AI system replacing it. If your marketing strategy stopped working, the problem isn't you. The problem is that AI broke the system every playbook was built on — and nobody has replaced it. Until now. Kipp Bodnar and Kieran Flanagan built the marketing framework that millions of businesses adopted. Then they watched AI dismantle the only marketing model most businesses had ever known. So they threw out their own playbook and built a new one. They tested it on HubSpot's marketing engine first. Within a year, it was outperforming the old one they'd ripped up. In Loop, they introduce Loop Marketing: a four-stage system (Express, Tailor, Amplify, Evolve) where the teams that win are the ones that learn and adapt fastest, not spend the most. With Loop, you will: Build a Taste Profile — a living model of your buyer that predicts what they’ll respond to before you spend a dollar. Escape the AI-sameness trap. Loop shows you how to build the core narratives that make you stand out and impossible to confuse with anyone else. Scale creative without producing slop. A system for 10x-ing output that sounds like your brand every single time. Master Answer Engine Optimization (AEO) — the strategy that determines whether AI recommends your brand or buries it. Measure what your leadership actually wants to see. This book is not about marketing theory. Loop works whether you’re a five-person startup or a five-hundred-person marketing org. Whether you’re B2B or DTC. The system scales because the principles are structural, not tactical. A year from now, you'll either have a playbook or you'll have excuses. This is the playbook.

Outlearn. Outmarket. Outgrow.

Loop

This book is an unusual sociological study of the link between theology and culture that addresses the pursuit of enchantment in a culture of postmodernity. It involves a novel reading of Simmel, Bourdieu and the Swiss theologian Hans Urs von Balthasar to respond to Weber's fears regarding disenchantment in contemporary culture. The notion of charisma is related to Bourdieu's concept of habitus in the context of sociological self-understandings embodied in the term 'reflexivity'. Sociology is applied to sociology itself to discern its own domestic response to theological readings of culture and to map out a new model for understanding. This gives a novel turn to debates on postmodernity and the sociology of culture, one that argues against assumptions of secularisations. It seek to give theologians a sociological means of understanding culture which they have hitherto lacked. This is a controversial book that should open out new debates on the connection between theology, sociology and culture.

A Study of Theology and Culture

The Enchantment of Sociology

Contrary to secular claims regarding the expulsion of religion, modernity does in fact produce unprecedented forms whose understanding re-casts the relationships between sociology and theology. This book explores ‘irruptions’ which disturb modernity from without: fragments or deposits of history that have spectral – or ‘noir’ – properties, whether ruins, collective memories, or the dark Gothic or the Satanic as manifested in culture. The study investigates what irrupts from these depths to unsettle our understanding of modernity so as to reveal its theological roots. A ground-breaking and extensive work, Sociological Noir explores literature, history and theology to re-cast the sociological imagination in ways that inspire reflection on new configurations in modernity. As such, it will have wide-spread appeal to sociologists and social theorists with interests in religion, theology and debates on postsecularism and culture.

Irruptions and the Darkness of Modernity

Sociological Noir

Dan Gregory

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence

Selfish, Scared and Stupid

What skills will matter most for work, business and life in the future? Where should you focus your energy and effort when the world is changing at an extraordinary rate? How can you future proof yourself, your organisation and your kids? In this ground-breaking book Kieran Flanagan and Dan Gregory have interviewed hundreds of successful business people, educators, futurists, economists and historians to uncover the key skills that will always be critical to success in business and in life. Where most futurists increase your sense of panic and anxiety with dystopian images of the not-too-distant future characterised by Artificial Intelligence (AI) taking our jobs, algorithms hacking our most private moments and Austrian-accented cyborgs raising our children, Kieran and Dan remind us that we need to look beyond the things changing around us and focus on the things that won’t change within us. Identify the skills you have that will always be relevant Gain insight from business leaders, entrepreneurs, educators, sport leaders and more Learn why each skill matters, and how to make it stronger Discover the things that won’t change as we inch toward the future These 12 FOREVER SKILLS are designed to set you up for whatever the future may throw at you plus help you get more success in your work and life, today.

Kieran Flanagan

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