Janet McCabe

Kim Akass

"The L Word" captured international attention when it first appeared on American screens in January 2004. The groundbreaking primetime drama from Showtime is about a group of lesbian and bisexual friends living and loving in Los Angeles, and challenges traditional notions of relationships, queer life styles, gender identities, race and ethnicity and sex and sexuality. "Reading the L Word" is the first book about this television phenomenon. With an introduction by Sarah Warn, the founder of premier lesbian entertainment website, AfterEllen.com, and a foreword by Eve Kosofsky Sedgwick, the collection brings together leading academics, feminist critics, scholars and award-winning journalists to discuss "The L Word". There is also a complete episode guide, as well as a series of interviews with the actors Erin Daniels, Katherine Moennig, and the writer, Guinevere Turner. Analytical, often humorous and sometimes provocative, "Reading the L Word" uncovers what makes this show both so compelling and groundbreaking.

Outing Contemporary Television

Reading 'The L Word'

Premiering in 2006,Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera),is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela,Yo soy Betty,la fea, back in 1999. The tale of the ugly duckling has since taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty,la fea/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to,and/or re-made-officially and unofficially-for different national contexts. The contributors explore what Betty has to say about the tensions between the commercial demands of multimedia conglomerates and the regulatory forces of national broadcasters as well as the international ambitions of national TV industries and their struggle in competitive markets. They also investigate what this international trade tells us about cultural storytelling and audience experience,as well as ideologies of feminine beauty and myths of female desire and aspiration. TV's Betty Goes Global features original interviews with buyers and schedulers,writers,story editors and directors,including the creator of Yo soy Betty, la fea, Fernando Gaitan

From Telenovela to International Brand

TV's Betty Goes Global

'Everyone has a little dirty laundry.' The darkly comic series about the secret lives of the ladies living on Wisteria Lane became an instant breakthrough hit for ABC. 21 million viewers tuned in for the first episode and this figure has steadily grown as audiences from around the globe have switched on to the shenanigans in suburbia. "Desperate Housewives" was subject to a backlash in America, where advertisers on the ABC network were lobbied by Christian groups and Parents' Associations. But the sponsorship withdrawal that resulted did little to dampen the enthusiasm of its legions of fans. Recipient of several awards including the People's Choice Award and Golden Globe for Best Television - Musical or Comedy, "Desperate Housewives" is a hit. "Reading Desperate Housewives" offers a critical response to one of the most talked about shows on contemporary television. Leading scholars and writers dissect the appeal of "Desperate Housewives", tapping into early reactions and controversy. They consider the American sex wars, contemporary feminism, Republican politics and the rise of the Right, gender and femininity, motherhood and marriage - and that Vanity Fair shoot. The book includes an episode guide tracing all those goings-on beyond that white picket fence.

Kim Akass

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