Kinneret Yifrah

Kinneret is a thought leader in the UX writing field and a world-renowned microcopy expert, who has written microcopy for dozens of websites, apps, and complex systems. She is the curator of The UX Writing Library and leads thousands of writers, designers, and product pros in their journeys towards using writing to create an extraordinary user experience. Her innovative book "Microcopy: The Complete Guide" is in daily use by professionals from more than 50 countries. Kinneret manages a community of nearly 14,000 pros, gives lectures and microcopy-workshops, and believes that MICROCOPY MAKES USERS' LIVES EASIER AND HAPPIER.